16046055
GOODWILL
- is the immaterial
value derived from
factors
- customers, efficiency, organization,
credits, prestige, experience, and the
position of the enterprise or business
before third parties
- a good location, quality
merchandise or services, good
relationships with the workers,
labor stability, and the trust
achieved in the financial sector
because of good management
- customers, efficiency, organization,
credits, prestige, experience, and the
position of the enterprise or business
before third parties
- it enhances the possibility to obtain new clients,
suppliers, credits and places
- Proctor and Gamble
purchased Gillette in 63 billion
dollars in 2005
- the intangible assets were valued
in 55 billion dollars, of which 35
billion corresponded to goodwill
- the intangible assets were valued
in 55 billion dollars, of which 35
billion corresponded to goodwill
- Walt Disney paid 7.5 billion dollars
for the Pixar digital animation studio
- the goodwill assets were
valued in 5.6 billion dollars
- the goodwill assets were
valued in 5.6 billion dollars
- In 2006, Google purchased YouTube for 1.2
billion dollars
- only 200 million were attributed
to the identified intangible
assets and 83.4 % to goodwill
- only 200 million were attributed
to the identified intangible
assets and 83.4 % to goodwill
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