SWOT Analysis

Nota:

• Providing combined lectures at university.

1. Weaknesses
   1. Finance - Cost
      1. Apply/accquire budget approval
      2. Purchase tools/programs I.e. Camera, editing software.
      3. PM paid vs Free
   2. Technology
      1. Implement new recording/editing technology
         1. Implement server
         2. backup recordings
         3. hire server/database staff
            1. cloud?
   3. Training/staff
      1. Learn the know how of using tools
      2. Train PM speakers
      3. Plan and rehearse lectures (PM & Teacher)

         Nota:

         • Plan the speaking material.
         1. notify PM in advance
   4. Marketing
      1. Hire marketing staff
      2. Convince stakeholders to take part
      3. Create touch-points/website
         1. Hire web developer
         2. purchase hosting
         3. purchase tools
   5. Time management
      1. Ensure PM speakers are available on specified times
      2. ensure timeframe fits with school policy
2. Opportunities
   1. Future demand

      Nota:

      • There is a high chance that the demand for online courses will be much higher with the advancement of the technology.
      1. analyze the needs for this kind of lecturing
         1. Conduct studies/surveys on current successful approaches
            1. Hire satff
            2. analyze data
            3. present data
   2. Reusability of lectures

      Nota:

      • Since lectures are a one time event and each lecture differs from the other. It would be a marvelous idea to have a database of lectures and listen to them over and over again for generations. Tremendous of value is lost when a lecturer speaks such as Arnold Schwarceneger and then it is not recorded. The chance a person like him visiting our school again for the same exact lecture is one in a million. And the unrecorded lecture is lost forever.
      1. Save lectures conducted
         1. create dedicated server/database
            1. hire staff
               1. consider cloud?
   3. Increase in ROI

      Nota:

      • By reusing lectures, it helps save money. Why invite every year the same person talk about the same things to the new freshmens, while we can just play recordings from last year.
   4. Increase in time/place flexibility

      Nota:

      • Students and teachers alike can watch and listen lectures from any part of the world anytime. Study independently.
      1. make lectures accessible
         1. provide user permissions

            Nota:

            • Don't want unnecessary deletion of sources
   5. Bigger audience

      Nota:

      • Instead of having limited seats at one room, or being absent as a result of natural causes. This problem will be no more.
      1. make lectures available to listen remotely
         1. provide user permissions
   6. Peer pressure elimination

      Nota:

      • It is common knowledge that students often because of peer pressure avoid asking important questions. This would give them a chance to contact the lecturer directly and receive answer in a one on one fashion.
      1. provide commenting possibility
         1. Hire IT?
      2. urge students to e-mail thoughts and suggestions
3. Threats
   1. Uninterested audience/ lecturers

      Nota:

      • Why would students listen to this while the internet is full of lecturers on similar topics i.e. TED. Lecturers would not want to be recorded. Or would not give permission to use recordings over and over. Or would charge a commission fee whenever the recording is reused, after all this is their business how they make money.
      1. Conduct workshops with students
      2. Set up good privacy security measures
      3. Acquire permission for recording
   2. HIgh risk for failing

      Nota:

      • Every project like this has a great potential to fail.
      1. Benchmark other similar projects
      2. Gather data via surveys on the concept
         1. analyze data
            1. Present data
   3. Already tried service by school management

      Nota:

      • Similar idea might have been given earlier however because of too many things involved the decission was made not to proceed.
      1. Pitch the idea to school management
   4. Security
      1. Compromised database
         1. hire security staff
            1. create security policy
         2. privacy policy
            1. Hire law firm
4. Strengths
   1. Good network of professionals

      Nota:

      • There are lots of current employees with ICT/Business and so on skills that could make this happen. Lecturers have a wide network of contacts from various sectors of the industries.
      1. Hire qualified teachers
         1. Notify HR and management
      2. Identify potential lecturers from industry
   2. Existing facilities/rooms/auditoriums
      1. Use school facilities
         1. book potential rooms
      2. install equipment in specific rooms
      3. Reserve these rooms solely for workshops of this kind
   3. Benchmarking other existing projects

      Nota:

      • There are several existing universities that offer some type of virtual learning. Good idea to benchmark them and learn from their mistakes.
      1. Visit/contact other universities that offer similar studies
      2. Create cooperation with similar projects