The creation of a successful goodwill isthe most important goal in a company

Descripción

Intangible Assets
juan pablo villamil
Mapa Mental por juan pablo villamil, actualizado hace más de 1 año
juan pablo villamil
Creado por juan pablo villamil hace más de 5 años
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Resumen del Recurso

The creation of a successful goodwill isthe most important goal in a company
  1. concept
    1. element of a company that determines that customers use some services or products and provide the ability to generate a profit higher than what is normally expected
      1. JUAN PABLO VILLAMIL GROUP 212032_1
    2. Intellectual capital
      1. human capital
        1. The form of leadership
          1. Employee loyalty
            1. relationships
              1. Knowledge, innovations and skills of the leader
              2. Relations with clients
                1. The image of a product represented by the brand
                2. Intangible assets
                  1. can be classified in several ways
                    1. marketing
                      1. the client
                        1. technologies
                          1. the artistic nature
                          2. advantage
                            1. The main advantage of accumulating intangible assets includes reducing costs, increasing productivity, reducing losses
                              1. all companies have customers but not all have information available about customers
                                1. The evaluation of intangible assets helps us to form a coherent opinion on the value of the company and its practical methods
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