“The creation of a successful goodwill
is the most important objective in a
company”
RELATIONSHIPS
1. The first one is between managers and
employees or between employees on the
same hierarchical level
2. the second one is between employees or managers
and customers that influence in a favorable manner
the profit of a successful business.
3. the good relations established with
clients create a successfully company
4. the labor relations analyzed in terms of recruitment
costs, and employee training because when the work is
specialized the enterprise value increases
CLIENT
The customer loyalty is the essential
factor of the existence of products
the client’s recommendations are
a guarantee of the quality.
because just through the prism of loyal
customers can be provisioned the long-term
perspectives of a company.
just through the prism of loyal customers can
be provisioned the long-term perspectives of a
company.
The goodwill is defined as any future economic benefits that
are not separable from the company
the technicalscientific
knowledge
patents and licenses owned
by the company
the managerial
expertise
represented by the techniques
applied to employees