Use impactful and
meaningful ways to
illustrate your story
Focus on human values
Empathy and feedback
from the users
Craft Clarity
Coherent STRUCTURE WILL MAKE
YOUR MESSAGE CLEAR AND MAY
inspire others
Embrace Experimentation
We build to think and learn.
WE LEARN FOR MISTAKES
AND ACKNOWLEDGE
SUCCESS IN TRIUMPH
Be Mindful Of Process
KNOW HOW THE PROCESS WORKS,
what methods are used in each stage
and what goals you have
Bias Toward Action
It's more about doing than
thinking, always build
towards a goal or a
mindset
Radical Collaboration
PEOPLE WITH DIFFERENT VIEWS
CAN MAKE BREAKTHROUGHS
AND GIVE SOLUTIONS NEVER
CONSIDERED, from the diversity
Modes, THESE ARE SECUENTIAL
empathize
Empathy is the foundation of a
human-centered design process,
Experience what your user experiences.
TRY TO THINK "TRY TO
THINK FROM THEIR
PERSPECTIVE" AND A
WAY TO SOLVE THEIR
PROBLEM
define
AFTER THE EMPATHIZE MODE, YOU USE WHAT YOU LEARNED FROM THE USERS POINT OF VIEW
AND TRY TO ADDRESS THE PROBLEM IN A WAY TO SOLVE MOST OF THEIR CONCERNS
Ideate
AFTER DEFINING THE PROBLEM, TRY TO BRAINSTORM FOR A WIDE RANGE OF SOLUTIONS
FOR EACH PROBLEM, AFTERWARD WE WILL REFINE OR DISCARD OUR OPTIONS
prototype
BUILD A PROTOTYPE FOR THE SOLUTION, WE USE THE
PROTOTYPE TO TEST AND LEARN FROM THE SOLUTION
DID IT SOLVE THE PROBLEM?
HOW LONG DID IT TOOK?
WAS IT THE MOST EFFECTIVE WAY TO SOLVE IT?
DID IT CREATE ANY OTHER PROBLEMS OR FIXED MORE THAN ONE PROBLEM?
test
WE USE TEST RUNS TO GAIN FEEDBACK FROM USERS THAT INTERACT
WITH OUT PROTOTYPES, TO REFINE OUR SOLUTIONS AND TO
POLISH OUR PROTOTYPES. MULTIPLE ITERATIONS MAY OCCUR.
Methods, THESE ARE CHOICES AND
NOT NECESSARILY LINEAR
assume a beginner’s mindset
You can approach a design challenge with fresh eyes.
Don't Judge, Question everything, Be Curious, Find
Patterns
What? | How? | Why?
START WITH WHAT - WHAT ARE THEY DOING.
THEN ASK HOW ARE THEY DOING IT. FINALIZE
WITH WHY WHERE THEY DOING THAT
YOU GAIN DEEPER LEVELS OF
UNDERSTANDING THE USERS ACTIONS
user camera study
USING THE POINT OF VIEW OF A USER CAN BE
INVALUABLE, YOU GAIN INSIGHT OF THE
ENVIRONMENT AND HOW DECISION IMPACT
THE USER
Interview Preparation
WHILE TIME IS LIMITED AN
INTERVIEW WILL GIVE
CONCISE ANSWERS AND
PRECISE INFORMATION
extreme users
DETERMINING WHICH ARE THE "VETERAN" OR MORE
EXPERIENCED USERS, THEY WILL PROVIDE THE MOST
RELIABLE INFORMATION AND A GREAT INSIGHT
Analogous Empathy
TRY TO FIND SIMILARITIES IN THE ACTIVITIES
YOUR USER DOES, AND THE ONES YOU
KNOW, IT'S EASIER TO UNDERSTAND EACH
OTHER WHEN SHARING SOME VIEWS
Story Share-and-Capture
AS A MEMBER OF A TEAM, YOU ARE NOT LIMITED TO YOUR OWN EXPERIENCE,
THE OTHER MEMBERS CAN PROVIDE ANOTHER SOLUTIONS OR SOME FEEDBACK
ON YOUR OWN, SHARING THE WORK AND PROVIDING A BETTER SOLUTION
Saturate and Group
ORGANIZE WHAT INFORMATION YOU HAVE GATHERED AND GROUP IT SO
YOU CAN PIECE TOGETHER A BETTER SOLUTION
Composite Character Profile
USING A PROFILE WILL GRANT YOU INFORMATION OF
KEY POINTS IMMEDIATELY, PRECISE INFORMATION
Powers of Ten
A METHOD THAT WILL ALLOW YOU TO SEE THE LARGER CONTEXT
THAT GOES INTO THE SMALLER SOLUTIONS OR DECISIONS
2x2 Matrix
WILL ALLOW THE RAPID COMPARISON OF DATA OR
SOLUTIONS AND HOW THEY DIFFER FROM EACH OTHER
Impose Constraints
WHILE GETTING CREATIVE WILL GIVE YOU A LOT OF POTENCIAL
SOLUTIONS, ADDING CONSTRAINTS WILL GIVE YOU THE MORE
REALISTIC OPTIONS AND THE ONE THAT CAN BE ACHIEVED
User-Driven Prototyping
AS MENTIONED THE CONSTANT NEW ITERARIONS PROVIDED BY THE
USER FEEDBACK WILL HELP IMPROVE AND REFINE YOUR SOLUTIONS
Feedback Capture Grid
WILL ALLOW THE RAPID COMPARISON OF FEEDBACK AND
HOW THEY DIFFER FROM EACH OTHER
I Like, I Wish, What If
THIS METHOD WILL LET YOU IF YOU ARE GOING IN THE RIGHT DIRECTION OR IF NEEDED A CHANGE OF
APPROACH IS NEEDED