18612362
Descripción
Mapa Mental por Ericka Quintal, actualizado hace más de 1 año
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Creado por Ericka Quintal
hace más de 5 años
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STEVE JOBS AND THE MARKETING PROCESS
- STEGE 3
- Promote your
product and
services
- Second presentation
- 1977
- The first computer fair
- On the East Coast
- San Francisco
- San Francisco
- On the East Coast
- The first computer fair
- 1977
- First presentation
- Homebrew at
- Stanford
University
- computer sketch
- computer sketch
- Stanford
University
- Homebrew at
- Third presentation
- 1983
- For the launch
- Tthe Macintosh
- Tthe Macintosh
- For the launch
- 1983
- Second presentation
- Promote your
product and
services
- STAGE 4
- Obtain
evaluate and
feedback
- Each time meeting
- about the
- Computer
- Computer
- about the
- Obtain
evaluate and
feedback
- STEGE 1
- Customers´ needs and wants
- How can people tell you what they want if they
haven't seen it before?
- find out what they're going to want before they do
- The key to success
- A combination of:
- Quality
- Innovation
- and market strategies
- Quality
- A combination of:
- The key to success
- find out what they're going to want before they do
- How can people tell you what they want if they
haven't seen it before?
- Customers´ needs and wants
- STEGE 2
- Create your products and services
- Design
- Product
- Exceeding customer expectations
- Exceeding customer expectations
- fuel the
customer's ego
- Sophisticated design
- Sophisticated design
- Design
- Steve Jobs
- Hardware and software integration
- Apple II (1977)
- Macintosh (1984)
- Apple II (1977)
- Hardware and software integration
- Create your products and services
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