It's better to exemplify innovation than define it
IDEA TO VALUE
Is a relevant and feasible
offer expressed in
Product
BUSINESS MODEL
PERCEIVED
AS NEW
WELECOMED BY
CONSUMERS
Service
Experience
VIABLE
PACO BREE
turns
NOVELTIES INTO
VALUE
successfully
launching
Products
Contributes
Expiriences
Servicios
contribuyen
To Improve quality of life of
human beings
Markets
Models
Services
TYPES OF
INNOVATION
Incremental
Innovation
Value is created on an existing
product adding new
improvements
better
procedures
Simplify task and
proceses
Reduces time
Optimize
resources
Example
Case of the Rotterdam
Ophthalmological Hospital
Creation of a sense of
belonging and community
Internal and external
Communication strategies
Caring about vocabulary
delicate topics
prevent panic or fear
in patients
Just in time Method
Increasing income
Avoid unnecessary storage
Avoid overbooking
Avoid bottlenecks
thanks to
Generate engagement
Radical / Disruptive
enters the market
Generates it's own
category
Generate paradigm shifts and
revolutonary cjhanges
Alter the competitive positions of
established companies
Ipod
Vary the structure of the industrie
Amazon
Online busniness where they sell any type of
product, brand new and 2nd hand product
Digital audiovisual production where
they sell membership and acces to its
siries and movies
Uber
NETFLIX
Create new Industries
Steam Machine
The Car
Mobile phone
Laptops
Vertical Gardens
The Electric light bulb
Electric public
Scooter
3D Ptinting
Generan uncertainty
comes from analytical processes or "insights" in which
opportunities become visible in an instant, perhaps as a
cluster of experiences, desires and a good dose of chance and
serendipity.
Guy Kawasaki TEDX -
The Art Of Innovation
Products defined by the benefits
people get
Usefull and meaningful
products
Takes time to develop Good ideas
Allow yourself to make
mistakes- DONT WORRY BE
CRAPPY
Good products and good
ideas polarize people
accept criticism in a
good way
a deep desire to give a sense of
meaning to what is done