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Asch 1955; Aims & Context
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AS level PY2 Mapa Mental sobre Asch 1955; Aims & Context, creado por oliviaclifton el 25/03/2015.
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Asch 1955; Aims & Context
Asch's study can be placed in historical context as many studies on social pressure were carried out after WW2
Psychologists were keen to prevent events like the Holocaust from happening again.
They happened as people "bowed to social pressure" and wanted to "fit in with the crowd."
NSI= person doesn't believe majority but goes along so they aren't different.
Sheirf 1936
Pps judged how far a light moved in the dark (it was actually still - auto kinetic effect)
A few days later they were put into groups where Sherif ensured 1 pp had a COMPLETLEY DIFFERNT estimate
Pps with a different answer conformed to fit in with the rest of the group.
Jenness
Looked at conformity in ambiguous situations (correct answer obvious)
Asch saw this as a problem, he wanted to create an unambiguous situation where the answer is clear.
Aims
To find out if people tend to conform or agree with the view of majority and bow to social pressure.
Investigate this in an unambiguous situation where the right/wrong answers are clear.
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