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Introduction to Interactive Media
- What is Interactive Media?
- Internet =
interaction
- User interacts
- By
- Dynamic Interphase
- Dynamic Interphase
- By
- User interacts
- Evolution of Traditional Media
- Driven by technology growth
- Information travels
by different channels
- The user chooses what to see
- Engagement
- Engagement
- The user chooses what to see
- Information travels
by different channels
- Driven by technology growth
- Audio
- Video
- Text
- Graphics
- Graphics
- Text
- Video
- New Media
- Web Pages
- Advertising
- Apps
- Social Media
- Gaming
- Web Pages
- Internet =
interaction
- Brief History
- Internet was launched
- late 60´s
- Exclusive use for the
government or
universities.
- Exclusive use for the
government or
universities.
- late 60´s
- Graphic user interphace
- 70’s / Apple Computer Inc.
- Hardware got cheaper
- Personal computers affordable
- publically
launched in
Mexico
- until 1995
- Teacher started
using when she
was 15
- Teacher started
using when she
was 15
- until 1995
- Hardware got cheaper
- 70’s / Apple Computer Inc.
- Today the world has
- 3,035,749,340
Internet Users
- On 2020
- over 4
billion.
- over 4
billion.
- On 2020
- 3,035,749,340
Internet Users
- Internet was launched
- México
- More than
- 50 million Internet users.
- It is considered
- a ‘mainstream
media’ by CICOM
- People access by
- 4 different
devices (average).
- Usually
- They interact with
different media
while accessing
internet.
- TV
- Radio
- TV
- They interact with
different media
while accessing
internet.
- 4 different
devices (average).
- a ‘mainstream
media’ by CICOM
- 50 million Internet users.
- More than
- The World is Flat
- Written by Thomas Friedman
- On 2005
- On 2005
- Globalization
- 1.0 Countries and governments are main characters.
- 2.0 Multinational companies -> Global Integration
- 3.0 Internet and users outsource the workflow to
machines
- 3.0 Internet and users outsource the workflow to
machines
- 2.0 Multinational companies -> Global Integration
- 1.0 Countries and governments are main characters.
- Written by Thomas Friedman
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