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Why did the Labour Party win the 1945 election?
Descripción
(British History) History Mapa Mental sobre Why did the Labour Party win the 1945 election?, creado por keistajupiter el 08/10/2013.
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british history
history
history
british history
Mapa Mental por
keistajupiter
, actualizado hace más de 1 año
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keistajupiter
hace casi 11 años
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Resumen del Recurso
Why did the Labour Party win the 1945 election?
Labour Advantages
More suited for post-war reconstruction.
Stronger campaign: clear opinions.
Allies in the media.
Played on topics of "poverty" and "mass unemployment."
Laski said they couldn't be blamed for "Potsdam."
Conservative Disadvantages
Did not deliver promised 'land fit for heroes.'
No "clear sense of purpose."
Churchill not "commited to a party." Traditional Conservatives didn't vote for him.
Accused of obstructing NHS - against Zeitgeist.
Churchill's Personality
Public liked Churchill, not Conservatives - not enough to win NEW votes. .
Churchills 'radical days were over.'
Seen as warlord not peacetime PM.
Campaign Tactics
Negative tactics - exploiting Laski, meant too much time spent countering Labour.
Adversary politics.
Scare tactics e.g. Gestapo was too pessimistic.
Speeches only impressed obvious Conservative supporters.
War Context
General election 2 weeks after war - wanted change.
Rumoured Churchill wanted "war against Russia."
"War weariness" amongst civilians, and votes lost from army.
Voting System
"First Past The Post"
50%+ voted against Labour, but they won.
Conservatives only 2% short of 1/2 the vote.
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