Bandura, 1977 thought that we
learn by observing others and
imitating their behaviour.
conditions for effective Social Learning:
1. Attending to the behaviour (observing
it happen/paying attention)
2. Remembering the behaviour
3. Re-enacting the behaviour
4. Expecting the behaviour to be rewarded
Observation: watching a roole model's
behaviour/imitating it. Bandura
suggested that children learn by
observing the role models with whomom
they identify, as supported by Bandura et
al's 1961 Bobo Doll experiment.
Bandura's 1961 Bobo doll experiment: Sample of children aged 3-5 years old
Group 1 watched a video of adult models
acting aggressively towards a bobo doll, and
group 2 watched non-aggressive
interaction.
Children in group 1 displayed
aggressive behaviour when they
later interacted with the doll, not
only kicking, punching and verbal
agression copied from the adults,
but they also invented new means
of aggression not present in the
video that they had watched.
Group 2 displayed little or no
aggression towards the doll.
Vicarious Reinforcement- Witnessing another person being rewarded or
punished for certain behaviour. Model: A person who displays a behaviour that
may then be imitated, ususally someone with influence, like a parent.
Mental Representation: cognitive element of theory- the person forms
these of possible rewards and punishments in response to a behaviour.
Behaviours are repeated as long
Evaluation of Social Learning Theory:
Positive
(+) Bandura and Walters did an experiment to explain
why children would behave aggressively in the absence
of a model. the children were divided into three groups
and shown a video of an adult model behaving
aggressively towards a Bobo doll. In group 1, the model
was seen to be rewarded for aggressive behaviour, in
group 2 the model was seen to be punished, and in
group 3 there was no consequence.
Social Learning theory can be used to explain
cultural differences in aggression. The !Kung San
tribe of the Kalahari Desert engage in very little
aggressive behaviour. When two children argue or
fight, parents neither reward nor punish them.
Instead, they just separate and distract them. There
are no physical punishments. Social Learning theory
explains the lack of reinforcements of aggressive
behaviour, and no aggressive models meaning the
children of the tribe never learn to be aggressive.
Negative
the Bandura studies have been criticised for lacking
validity. It is possible that the children were aware of
what was expected of them, and so acted accordinlgly.
One little girl reportedly siad, 'Look mummy, there's the
doll we have to hit' on entering the laboritory.
Mixed Evaluation points
for Social Learning Theory
Phillips: Daily homicide rates in the US
almost always increased in the week
following amajor boxing match. This
suggests that viewers were imitating
behaviour they had watched. However,
this data is correlational and it is a
natural study, so there's a problem with
cause and effect, which cannot be
established, and lack of control over
extraneous variables.
Furthermore, the studies involved a doll rather
thana person. The children may have acted
differently to a real person, which suggests a
lack of mundane realism. However, Bandura
repeated the experiment with a video of a
woman beating up a real person dressed as a
clown, and the children still exhibited
aggressive behaviour towards the Bobo doll.
Deindividuation Theory
Zimbardo, 1969
Definition Loss of personal identity and inhibitions about violence due to being part of a
large and anonymous group, or wearing something which leads to feeling anonymous,
such as a uniform. It is a development of Gustave le Bon's classic crowd theory: in a
crowd, the combination of anonymity, suggestibility and contagion cause a collective
mind causing a loss of self-control and self-evaluation.
Factors conributing the deindividuation:
Anonymity
altered consciousness e.g. drugs/alcohol
Process of deindividuationL Crowds diminish awareness of
individuality. no single person is identifiable. Anonymity: The larger
the crowd, the greater the anonymity. Anonymity leads to feeling
unaccountable for behaviour, a reduced sense of guilt and shame due
to less self-evaluation and less concern about evaluatoin from others.
Research support:
Rehm et al randomly assigned German
children to handball teams of five people-
half the teams wore the same orange
Tshirts, the other half their normal, own
clothes. the children wearing matching
uniforms played consistently more
aggressively than the children in their
everyday clothes. this suggests that the
children had a reduced sense of personal
identity, so they acted more aggressively.
Zimbardo instructed groups of four
female undergraduate students to
deliver electric shocks to another
student to aid learning. Half of the
participants wore bulky lab coats,
and hoods that hid their faces, sat in
separate cubicles and were never
referred to by name. The other
participants wore their normal
clothes, had name tags and were
introduced to each other. Both sets
of participants were told that they
could see the person being shocked.
Participants in the deindiviualised
condition shocked the learner for
twice as long as identifiable
participants did. This was a lab
study, so had good ontrol over
extraneous variables, but also had
low mundane realism. This suggests
that the more deindividualised the
participants were, the more
aggressively they acted.
Mullen analysed nespaper
cuttings of sixty lynchings in the
US between 1899 and 1946. He
found that the m ore people
there were in the mob, the
greater the savagery with which
they killed their victims. This is a
study of real life, so there's high
mundane realism, but also
correlation/causation issues. Also,
it may be that more gruesome
killings attracted more attention.
This suggests that the size of a
crowd is influential.
Mann analysed 21
suicide jumps in
the US in the late
60s and 70s. In 10
out of 21 cases
where a crowd had
been gathered to
watch, baiting had
occurred. The
incidents tended to
occur at night,
when the crowd
was large and at
some distance from
the jumper.
Watson was an
anthropologist who
collected data on the extent
to which warriors in 23
societies changed their
appearance before going
into battle and
killing/torturing/mutilating
their victims. Societies
where warriors changed
their appearance wer emore
destructive toward their
victims compared with
those who did not. This
suggests that their altered
and hidden appearance
dehumaised them.
Evaluation
Mixed
Cannavale et al 1970 found that male/female
groups responded differently under deindividuation
conditions. Increase in aggression was obtained only
in the all male groups. Diener, 1973, found that
greater disinhibition occured in males also.
Therefore, deindiviuation theory may predict
male aggressive behaviour more adequately than
females'. However0 there is gender bias:
Inadequate explanation of female aggression
Negative
Johnson and Downing (1979) replicated Zimbardo's 1969 study, except for the
participants' dress. they varied participants by having them wear a mask and
overalls resembling a Ku Klux Klan uniform, or a nurse uniform. When
participants were dressed in the KKK outfit, they shocked more than a control
condition, but when dressed as nurses, they shocked less, so perhaps people
are not deindividualised by a uniform, but they respond to the social cues of
context/situation that they're in. Nurses' group norms suggest kindness in
comparison the KKK group norms which suggest violence. Issue- This was a
lab study, so it lacks mundane realism and ecological validity.
a meta analysis of 60 deindividuation studies, by Postmes and
Spears, 1998, concluded that there is insufficient evidence for
the major claims of the theory, for example, disinhibition and
antisocial behaviour were NOT found to be more common in
larger groups and anonymous settings. Issue: findings that
support the theory are therefore inconsistent, making them
unreliable, so the theory does not have sound evidence to go on.
Zimbardo's 1969 theory of deindividuation is focussed on explaining aggressive behaviour, when in fact studies
have shown that bieng in a deindividuated state can increase pro-social behaviour. Spivey and Prentice-Dunn
(1990) found that if prosocial environmental cues were present, such as a prosocial model, deindivuated
participants performed significantly more altruistic acts, e.g. giving money, and significantly fewer antisocial acts,
like giving electric shocks, compared to a control group. Therefore, as Zimbardo's theory does no tinclude the
effect of deindividuation on prosocial behaviour, it is not a full explanation of human behaviour.