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business studies

Descripción

work in progress- only marketing mix so far but well detailed
pratish
Mapa Mental por pratish , actualizado hace más de 1 año
pratish
Creado por pratish hace más de 9 años
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Resumen del Recurso

business studies
  1. marketing mix
    1. price
      1. loss leader pricing
        1. penetration pricing
          1. cost plus pricing
            1. price skimming
            2. place
              1. location
                1. distance to customers
                  1. distance to suppliers
                    1. costs of transport
                      1. ease of communication
                    2. promotion
                      1. advertising
                        1. local radio
                          1. local newspaper
                            1. regional tv
                              1. national radio
                                1. national newspaper
                                  1. national tv
                                    1. leaflets
                                    2. pricing strategies
                                      1. discounts
                                        1. offers
                                      2. product
                                        1. USP
                                          1. quality
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