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Developing a Brand Equity Measurement and Management System
Descripción
Negocios Internacionales Mapa Mental sobre Developing a Brand Equity Measurement and Management System, creado por Pablo Camacho el 03/11/2020.
Sin etiquetas
measurement and management system
developing a brand equity
branding
negocios internacionales
Mapa Mental por
Pablo Camacho
, actualizado hace más de 1 año
Más
Menos
Creado por
Pablo Camacho
hace alrededor de 4 años
3
0
0
Resumen del Recurso
Developing a Brand Equity Measurement and Management System
THE NEW ACCOUNTABILITY
CBBE
The customer-based brand equity concept provides guidance about how we can measure brand equity.
Indirect approach vs Direct approach
Brand Equity Measurement System
CONDUCTING BRAND AUDITS
Brand Inventory
Brand Exploratory
Preliminary Activities
Interpreting Qualitative Research
Conducting Quantitative Research
Brand Positioning and the Supporting Marketing Program
DESIGNING BRAND TRACKING STUDIES
What to Track
Product–Brand Tracking
Corporate or Family Brand Tracking
Global Tracking
How to Conduct Tracking Studies
Whom to Track
When and Where to Track
How to Interpret Tracking Studies
ESTABLISHING A BRAND EQUITY MANAGEMENT SYSTEM
Brand Charter
Brand Equity Report
Contents
Dashboards
Brand Equity Responsibilities
Overseeing Brand Equity
Organizational Design and Structures
Managing Marketing Partners
Recursos multimedia adjuntos
1 Kellers Brand Equity Pyramid (binary/octet-stream)
Brand Measurement (binary/octet-stream)
I Stock 825180460 (binary/octet-stream)
Feature Image A Brief Introduction To Brand Tracking 2 (binary/octet-stream)
Brand Tracking (binary/octet-stream)
Fotolia 99954308 M (binary/octet-stream)
Img Report (binary/octet-stream)
Brand Manager (binary/octet-stream)
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