Superdrug is also a public
limited company, that sells
beauty products.
Disadvantages:
.Competition can force you to lower your
prices. This means you won't earn a large
profit, like you would do if you didn't have
competition
Boots, is a pharmacy with the location in most
high streets, shopping centers and airports. It
sells goods like makeup, soaps, sprays and
several other beauty products.
Boots is a public limited company (plc.)
Advantages:
Competition can attract
investments from other countries
(for large businesses.)
Competition can make you
motivated because you will want to
do better than your rival.
Competition may introduce your business
to new customers leading to capital, which
means you may buy some investments,
like in advertising
Competition may lead to you losing
customers, as they may prefer your rival.
Competition can get you the wrong publicity. For example,
your rival may use your company in a TV advert to say that it
has lower prices. Therefore, you will lose capital.