GCSE revision (Product Evolution)

Nota:

• The Mini was designed in 1959. It became and instant hit and was seen as a trend setter. Many celeberaties of the day owned one

1. Market-pull

   Nota:

   • This influenced on the needs/wants/demands of the consumer.
   1. Consumer demand
      1. Wants
      2. Demands
      3. Products are use friendly
      4. Sophistigated
   2. Create

      Nota:

      • In 2001 BMW re-designed and launched the New Mini and successfully created a new wave of consumer demand.

Nota:

• How companies have used technology to improve products to create consumer demand.

1. Reasons
   1. Technologies

      Nota:

      • Use of robotics on the production line has reduced manufacturing times
   2. Materials

      Nota:

      • Development of materials: stronger, lighter, cheaper etc.. This will also include smart materials
   3. Techniquies

      Nota:

      • This might include manufacturing and production methods, such as just in time systems.
   4. Cheaper
   5. Function

      Nota:

      • The improved functionality of the project. This might include comfort, speed, fuel consumption etc...
   6. Aesthetics
   7. Sell

      Nota:

      • The market place has expanded as economies expand
   8. Computerisation

      Nota:

      • The use of CAD/CAM, Robotics, 3D printing etc... This has reduced costs, production times, shortened manufacturing runs but has impacted on labour.

Nota:

• Alexander Graham Bell invented the telephone in 1876. Since then it has evolved into the current mobile phone.

1. Pull
   1. Fashionable

      Nota:

      • The need to follow a trend.
   2. Peer pressure

      Nota:

      • Peer pressure to keep up with trends and not seem out of place. Sometimes has an economic impact on those who cannot keep up with the change.
   3. Consumer demand

      Nota:

      • Modern advertising, social media, internet shopping etc... means consumers can become aware of products easier.
   4. Power

      Nota:

      • To control or influence other peoples reactions and thoughts.
      1. Social media
   5. Safety

      Nota:

      • Some people feel they are safer with a phone/product
   6. Communication

      Nota:

      • The speed of communications has increased
2. Push
   1. Multi-functional
   2. Progressive marketing

      Nota:

      • Junk mail, targeted advertising on all platforms.
   3. Texting
   4. Applications
   5. MP3 players
   6. Camera
   7. Internet
   8. Computing power has increased

      Nota:

      • Phones have evolved into small computers as the memeory and the speed of micro chips has increased.