Widespread public support against
waste/ climate change
Good publicity
Consumers putting pressure
on firms, how?
Not buying products
Complaining
Writing to newspapers/
telling journalists
Protesting
Ethical Practise
Nota:
- Recycling waste
- Using recycled materials
- Donating to charity
- Supporting/ sponsoring charity events
- Fair wages for staff
- Fair working hours
- Safe working conditions
- Not polluting the air/river
Unethical practise
Nota:
- Using sweatshop conditions
- Low or no pay
- Forced labour
- Unsafe working conditions
- Polluting environment
- Sponsoring wrong/ inappropriate organisations
- Underage workers
- Wasting materials - inefficiency
- Animal testing
- Blatant extortion
- Broken/ dangerous/ low quality products
Advantages
Can increase long term profits
Other ethical firms will want to do
business with you
Workers more motivated
Government more likely to give contracts
Consumers might prefer your business
Develop a good relationship with suppliers
Disadvantages
Reduces short-term profits -
dearer materials etc
Paying wages above NMW is expensive
Not bribing to win contracts - lost sales
End up paying more for supplies
Examples
McDonalds in Europe
aimed to achieve 100%
sustainable packaging by
2010
Nestle were found to be causing mass
deforestation, after protest by greenpeace
now using environmentally friendly oil