3221725
Global Bike Inc. (GBI)
- COMPANY HISTORY
- 1990s
- Jonh Davis (Dallas)
- Designed a bike for self-use and
became popular
- Designed a bike for self-use and
became popular
- Peter Schwarz (Heidelberg)
- Engeneer student
and tour racer
- Designed road bikes based on an ultra-light
composite frame (1/10 lighter)
- Leader in Europe
- Leader in Europe
- Designed road bikes based on an ultra-light
composite frame (1/10 lighter)
- Engeneer student
and tour racer
- Jonh Davis (Dallas)
- 2001
- Heidelberg Composites and
Frankenstein Bikes merged
- GBI (founders co-CEO´s)
- John
- Sells products and
brings in money
- Order-to-Cash
- Service & Support
- Supporting services
- Order-to-Cash
- Sells products and
brings in money
- Peter
- Spends money and builds products
- Idea-to-Market
- Build-to-Stock
- Supporting services
- Idea-to-Market
- Spends money and builds products
- John
- GBI (founders co-CEO´s)
- Heidelberg Composites and
Frankenstein Bikes merged
- 1990s
- CORPORATE STRUCTURE
100 employees approx.
(2/3 US &1/3 Europe)
- Headquarters in Dallas
- FUNCTIONS
- Material planning
- Finance
- Administration
- HR
- IT
- Material planning
- DISTRIBUTION
- Dallas: Central
US and internet
retailers
- San Diego: West
Coast and exports
for Asia
- Miami: East Coast
and Latin America
- Dallas: Central
US and internet
retailers
- FUNCTIONS
- Subsidiary GBI
Europe in Heidelberg
- FUNCTIONS
- R&D
- Main manufacturing
facility in Europe
- R&D
- DISTRIBUTION
- Heidelberg:
Southern Europe
- Hamburg: UK,
Ireland, Middle East
and Africa
- Heidelberg:
Southern Europe
- FUNCTIONS
- Headquarters in Dallas
- NETWORKS
- DISTRIBUTION
- Internet
- Information, Marketing and Education
- Limited Sales
- Information, Marketing and Education
- Exclusively well-known and respected
Independent Bicycle Dealers
- Internet
- PARTNER
- Extensive and strong
relationship with suppliers
- GBI is generally the
largest customer of its
main suppliers
- Extensive and strong
relationship with suppliers
- DISTRIBUTION
- STRATEGY
- PRODUCT
- Product development most critical element
- Highest level of: quality, toughness and performance
- CATEGORIES
- Touring/Road Bike
- Deluxe Model
(aluminium)
- Professional Model
(Carbon Composite)
- Deluxe Model
(aluminium)
- Off-road trail Racing Bike
- Men Model
- Women Model
- Men Model
- Accesories
(Outsourced)
- Helmets
- T-shirts
- Others
- Helmets
- Touring/Road Bike
- CATEGORIES
- High investment on innovation
- Highest level of: quality, toughness and performance
- Product development most critical element
- MANUFACTURING
- Production Facilities
- Characteristics
- 3 assembly lines each
- Line Capacity: 1,000 p/y
- Line Capacity: 1,000 p/y
- Total Production
Capacity: 6,000 p/y
- Can be increased 15-20%
- Can be increased 15-20%
- 3 assembly lines each
- Location
- Dallas
- Heidelberg
- Dallas
- GBI Assembles semi-finished
goods into finished goods
- Wheel Assembly
- Touring
Aluminium
- Off-Road
Aluminium
- Carbon
Composite
- Touring
Aluminium
- Send them to
warehouses
- Wheel Assembly
- Characteristics
- Partnership
Relationship
- Collaborative
- Research
- Design
- Research
- Outsource
- Frames
- Wheels
- Frames
- Collaborative
- Production Facilities
- IT
- Shared services model
for all IT functions
- Implemented SAP ERP
- GLOBAL
OBJECTIVES
- Reduce Costs
- Deliver
best-in-class
technology
- Reduce Costs
- CONSEQUENCES
- Highly global controlled environment
- Consistency
of operations
- Process Integrity
- Consistency
of operations
- Highly global controlled environment
- GLOBAL
OBJECTIVES
- Implemented SAP ERP
- Shared services model
for all IT functions
- PRODUCT
- Deliver innovative
high-performance bicycles to the
world’s most demanding riders
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