How social structures exert a definite pressure upon certain
persons in the society to engage in nonconforming rather
than conforming conduct
PATTERNS OF CULTURAL GOALS AND
INSTITUTIONAL NORMS
Several elements of social & cultural
structures but 2 are most important:
#1 - Cultural goals/objectives
Held out as legitimate objectives
for all or diversely located society
members
goals, purposes and interests defined by culture
Integrated and roughly ordered in hierarchy of value
Make up an aspirational reference - "worth striving for"
Some are related to man's biological drives but are not
determined by them
#2 - Cultural regulations
(controls attainment of
cultural goals)
defines, regulates and controls the
acceptable modes of reaching out for cultural
goals
Coupled with cultural goals
rooted in the mores or institutions of allowable procedures
for moving toward goals/objectives
force, fraud and power are rules out of permitted conduct
Focusing on societies who strongly emphasize
specific goals w/o a corresponding emphasis
on institutional procedures
All societies have norms governing conduct but vary in the degree
with which they are integrated with cultural goals and objectives
Nota:
differential emphases upon goals and institutionals procedures
The procedure most effective, legitimate or not, becomes
the most preferred regardless of the cultural regulations
If this continues, it causes society to become unstable and anomie
(normlessness) develops
Not limited to competitive sports
EXAMPLES:
"Winning the game" rather than "winning under
the rules of the game"
football star secretly slugged
wrestler incapacitates his opponent through illicit techniques
athletic students subsidized by university alumni
accumulated wealth regardless if accumulates legally or illegally
Money is high on the hierarchy of value in America
No stopping point, always a desire to have/make more
Monetary success is conveniently indefinite and relative
Monetary success entrenched in American culture/the American Dream
THE AMERICAN DREAM
The American Dream bombarded on citizens by
Prestigeful reps, family, schools, employers, the work
place, parents
Americans try to attain the Dream even when faced with
repeated frustrations
The Dream is a lofty goal
One must not quit, must not cease striving, must not lessen his goals
"not failure, but low aim, is crime"
Contemporary American culture continues to be
characterized by a heavy emphasis on wealth as a basic
symbol of success, w/o a corresponding emphasis on the
legitimate avenues on which to march toward this goal
Dream culture enjoins the acceptance of 3 cultural axioms
#1 - all should strive for the same lofty goals because
these are open to all
#2 - present seeming failure is but a way station to ultimate
success
#3 - genuine failure consists only in the lessening or withdrawal of
ambition
PSYCHOLOGICAL PARAPHRASE: #1 - a symbolic secondary
reinforcement of incentive
#2 - curbing the threatened extinction of a response through an
associated stimulus
#3 - genuine failure consists only in the lessening or withdrawal of
ambition
SOCIOLOGICAL PARAPHRASE: #1 - the deflection of criticism of the social structure
onto one's self among those so situated in the society that they do not have full and
equal access to oppotunity
#2 - the preservation of a structure of social power by having individuals in
the lower social strata identify themselves, no with their compeers, but with
those at the top (whom they will ultimately join)
#3 - providing pressures for conformity with the cultural dictates of
unslackened ambition by the threat of less than full membership in the
society for those who rail to conform
TYPES OF INDIVIDUAL ADAPTATION
#1 - Conformity
most common and widely diffused. W/o
it, stability and continuity of society
couldn't be maintained
#2 - Innovation
this response occurs when the individual has assimilated the cultural emphasis upon the
goal w/o equally internalizing the institutional norms governing ways and means for its
attainment
#3 - Ritualism
involves the abandoning or scaling down of the lofty cultural goals of great pecuniary
success and rapid social mobility to the point where one's aspirations can be satisfied
rejects cultural obligation, continues to abide compulsively to institutional norms
social ritualist lower their ambitions/aspirations permanently
#4 - Retreatism
the rejection of cultural goals and institutional means
the least common adaptation
in the society but not of it
adaptive activities of psychotics, autist, pariahs, outcasts, vagrants, vagabonds, tramps, chronic drunkards & drug addicts
escape mechanisms allow individuals to drop out of competitive order & escape from the requirements of society
internalized prohibitions
#5 - Rebellion
bringing in a new social structure
alienation from reigning goals and standards
Robert K Merton
as long as supporting sentiments are distributed throughout the entire range of activities and are not confined to the
final results of "success", the choice of means will remain largely within the ambit of institutional control
outdoing one's competitors produces a strain toward anomie and deviant behavior
when the cultural emphasis shifts from the satisfactions deriving from competition itself to almost exclusive concern
with the outcome, the resultant stress makes for the breakdown of the regulatory structure