study programmes: Consumer Affairs (DE:
TUM), Digital Business Strategy (FR:
Grenoble Ecole de Management), Digital
Marketing BB (A: FH Kufstein) User
Interaction Strategy, Design Marketing and
Analysis
Key words: CMS (Customer Management
System), Consumer Research, Customer
Journey, Kundenbeziehungen, Digital Strategy,
Digital Marketing, Data Analysis, Content
Management, Social Media,
Potential job titles
Digital Marketing
Specialist/Stategist/Expert*
Head of Digital
Integration*
Digital Customer Journey Manager /
Strategisches Zielgruppenmanagement