3506171
Descripción
Mapa Mental por msanchezbuergo, actualizado hace más de 1 año
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Creado por msanchezbuergo
hace alrededor de 9 años
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Networking in Marketing and
Advertising Companies: A Soft
System Methodology
Approach
- Managers are concerned with
managing their marketing
relationships
- Marketing Research
- Focus on relationships include the
interaction and network approaches
- Focus on relationships include the
interaction and network approaches
- Network Marketing
- has become a diagnostic tool for
examining interactive systems
- has become a diagnostic tool for
examining interactive systems
- Network
- types of cooperation
and collaboration
- Vertical Networks
- established between the players
of different stages in terms of
technology
- established between the players
of different stages in terms of
technology
- Horizontal Networks
- Competitors or suppliers of
complementary products.
- Competitors or suppliers of
complementary products.
- Vertical Networks
- Can create the structures and
processes
- decision-making
- Integrating members
- Reducing required time for entering the market
- decision-making
- Opportunities
- Interdependence among
among various systems
- Complementary promoted by
relationships investment
- Interdependence among
among various systems
- Every cooperative process could have an
influence on every other company in the
same network
- Can concludes of with a series
of junctions, such as people
that have relationships
- Advantages
- Balance and extensive basis
for relationship network
- Created repeated transaction
- Synergistic effect and achieving the
results that cannot be realized by
business separately
- Creates jobs
- Finding access to information
and opportunities
- Balance and extensive basis
for relationship network
- types of cooperation
and collaboration
- Hard System Thinking
- Systems exist and are centered
on engineering a solution to an
established requirement
- Problem is well structured
and clearly defined
- algorithms for finding the solution
- algorithms for finding the solution
- directed towards structured
issues and objectives
- Systems exist and are centered
on engineering a solution to an
established requirement
- Soft System
- systems are Ill-structured
- Have many interacting factors
- Randomness
- Evaluating standars
- Soft System Methodology
- Method for studying systems with
certain features and high
intervention by human factos
- HAS
- A collection of activities in which people are
employed and the relationship between those
activities are established purposefully
- Human Activity System
- A collection of activities in which people are
employed and the relationship between those
activities are established purposefully
- HAS
- Tool for modeling, learning and
meaning development
- Empowering approach for participants for finding
their ways to agree upon the action which they
think will "improve" the problem situation
- Types of Activites
- 1. understanding a problematic situation
- 2. Selecting determined models of activities
- 3. Finding more information about the situation
- 4. Defining the actions, which make the situation better
- 1. understanding a problematic situation
- Stages
- 1
- Investigate and define
the situation
- Collect data gives an
informal picture of the
issue
- Investigate and define
the situation
- 2
- Rich picture of the status quo
- Graphical technique
representing the situation
- Graphical technique
representing the situation
- Rich picture of the status quo
- 3
- Describing the suitable
and related system
- Describe how the system is
- CATOWE
- Customers
- Actors
- Transformation
- Worldview
- Owners
- Environment
- Shows a mechanism for examining
the principal definition and ensuring
that the selected terms are as clear
as possible
- Customers
- Root definition
- explanation of what systems have to do,
who is going to perform it and who in in
charge of doing
- explanation of what systems have to do,
who is going to perform it and who in in
charge of doing
- CATOWE
- Describing the suitable
and related system
- 4
- Creating a conceptual model
- Should be validated through
comparison with a formal system
- Components of
a system
- 1.Purpose
- 2. Performance assessment
- 3. Process of decision making
- 4. Interrelated subsystems
- 5. Interaction with the periphery
- 6. Physical and human resources
- 7. Continuity
- 1.Purpose
- Components of
a system
- Should be validated through
comparison with a formal system
- Creating a conceptual model
- 5
- Conceptual model will been
compared with the real world
expressed
- Create a matrix
- Does this process have any profits?
- Does this process have any profits?
- Create a matrix
- Conceptual model will been
compared with the real world
expressed
- 6
- Identify the various possible
changes in terms of desirability and
possibility
- These modifications may be those
activities in the conceptual model, which
do not exist in the real world
- These modifications may be those
activities in the conceptual model, which
do not exist in the real world
- Identify the various possible
changes in terms of desirability and
possibility
- 7
- Most favorable and possible
changes distinguished at Stage 6
are practiced
- Recommendations for
change will be given
- Most favorable and possible
changes distinguished at Stage 6
are practiced
- 1
- Method for studying systems with
certain features and high
intervention by human factos
- systems are Ill-structured
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