People from different geographical
regions and cultures respond differently
to photos and website designs
In East Asia people notice and remember
the background and context more than
people in the West do.
Designing products for multiple cultures
and geographical regions, conducting
audience/target audience research is
important
audience research is studying who your
audience is and who will be seeing your
product or design
When reading into Phycology research, keep in
mind that making generalizations may not be very
smart especially when you know the study
participants were all from one geographical
region.