Chapter 2 Operations Strategy in a Global Environment

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Gustavo Herrera
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Gustavo Herrera
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Chapter 2 Operations Strategy in a Global Environment
  1. Reasons for global operations
    1. Improve the supply chain

      Nota:

      • Locate in countries with: -Low cost labor -Raw material.
      1. Reduce costs

        Nota:

        • -Less stringent goverment regulations. -Cut taxes and tariffs. Thanks of Free Trade agreements.
        1. Improve operations

          Nota:

          • Learn from better understanding of differences in the business is handle in different countries. Reduce response time to meet customers changing product and service requirements.
          1. Undestarnd markets

            Nota:

            • .-Diversity of their customer base. -Expand the life cycle
            1. Improve products
              1. Attract and retain global talent
              2. Competing on differentitation
                1. Distinguishing as adding value.
                  1. Broad product line
                  2. Experience economy
                    1. Providing uniqueness beyond
                      1. Physical
                        1. Innovative design
                        2. Service
                          1. After sales service
                      2. Competing on cost
                        1. Use of financial sources effective
                          1. Cost advantages
                            1. Low overhead
                              1. Effective capacity use
                                1. Southwest airlines
                                2. Inventory managment
                                  1. Walmart distribution
                                3. Low cost leadership

                                  Nota:

                                  • Achieving maximum value as perceived by the customer
                                4. Competing on response
                                  1. Flexible
                                    1. match changes in markertplace
                                      1. HP
                                    2. Reliable
                                      1. scheduling
                                        1. FedEx
                                      2. Quick
                                        1. Pizza Hut 5 minutes
                                      3. Product life cycle
                                        1. Key Succes factors
                                          1. of 1 Activities that are necessary for a firm to achieve its goals.
                                          2. Core competencies
                                            1. Skills
                                              1. Talents
                                                1. World class standard
                                                2. Capabilities
                                                3. Factor-rating analysis (outsourcing)
                                                  1. Increased techological expertise
                                                    1. More reliable and cheaper transportation
                                                      1. Rapid development and deployment of advancements in TELECOM
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