Mac's target group

Descripción

caro emerald
Fern Calderwood
Mapa Mental por Fern Calderwood, actualizado hace más de 1 año
Fern Calderwood
Creado por Fern Calderwood hace alrededor de 9 años
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Resumen del Recurso

Mac's target group
  1. Mac's vision statement- all ages, races, all sexes
    1. curvaceous element of carl emerald
      1. old hollywood glamour- fits with the history of red lipstick
        1. marilyn monroe
    2. Trend- younger consumer following the brand- 15-25
      1. Caro emerald- brings a different feature to their target market
        1. young professional, 25-45 audience
          1. cro emerald's audience- educated- cultured, musically involved
      2. Caro emerald- timeless, sophisticated, ageless.
        1. diversity
          1. Mac- ARTISTIC ELEMENT
            1. quirky features in their campaigns
              1. element of eccentricity
            2. Mac- Caro emerald team up= proving they support all ages, ect.
              1. opens up a new market in the netherlands and the UK
                1. 25-45 Market
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