1.9 Minority Influence

Descripción

A level (social influence) Psychology Mapa Mental sobre 1.9 Minority Influence, creado por Alicja Klak el 04/04/2023.
Alicja Klak
Mapa Mental por Alicja Klak, actualizado hace más de 1 año
Alicja Klak
Creado por Alicja Klak hace más de 1 año
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Resumen del Recurso

1.9 Minority Influence
  1. Occurs when a minority/small group of people have the ability to influence others to adopt their beliefs and behaviours. This leads to internalisation or conversion. Private beliefs, like public, are changed.
    1. 3 processes
      1. Consistency
        1. Minority must be consistent
          1. Synchronic consistency
            1. All saying the same thing
            2. Diachronic consistency
              1. Have been saying the same thing for some time now
            3. A consistent minority makes other people rethink their own views
            4. Commitment
              1. Augmentation principle
                1. Minorities engage in extreme activities to draw attention and present risk to highlight commitment.
              2. Flexibility
                1. Charles Nemeth (1986)
                  1. Consistency can be off-putting. May be seen as rigid, dogmatic and unbending.
                    1. Instead minorities should adapt their point of view and accept reasonable and valid counter-argument. To balance flexibility.
              3. Process of change
                1. Hearing something you agree with doesnt make you stop and think, it is something new that will make you think deeply.
                  1. Snowball effect
                    1. Deeper processing leads to the process of conversion, overtime rate of conversion increases and "gathers more snow"
                  2. Evaluation
                    1. Strengths
                      1. Research support for consistency
                        1. Moscovici et al
                          1. Blue/green slide study showed that a consistent minority opinion had a greater effect on changing the views of other people.
                          2. Wendy Wood et al (1994) carried out a meta-analysis of 100 similar studies and found that consistent minorities were most influential
                          3. Research support for deeper processing
                            1. Martin et al (2003) presented a message supporting a viewpoint and measured the participants agreement. 1 group then heard a minority agree with the initial view and another heard a majority.
                              1. Participants were exposed to a conflicting view then measured their views and attitudes. Less willing to change their view if they had heard a minority influence.
                                1. Minority message had been more deeply processed and had a more enduring effect.
                          4. Weaknesses
                            1. Artificial tasks
                              1. Research is removed from how minorities attempt to change the behaviour of majorities in real life. Jury decision making and political campaigning has vastly more important outcomes.
                                1. Findings of minority influence studies lack external validity so are limited in telling us how the world works.
                              2. Real world is more complicated
                                1. Majorities in the real world are more powerful and hold a lot more status.
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