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Social media
- Social media can help your
hotel in myriad ways, including
boosting community
awareness of your hotel and
increasing occupancy
- Evaluate your current
online footprint.
- If your property is well-reviewed, that can become your
best asset online. You can use social media to reach
potential customers and point them to
something nice an objective guest said about your hotel.
- If your property is well-reviewed, that can become your
best asset online. You can use social media to reach
potential customers and point them to
something nice an objective guest said about your hotel.
- Establish objectives
and a strategy to
reach those
objectives
- Increase awareness in the local community.
- • Increase overall ranking on
review sites
- Engage with
guests before and
after their stay.
- Providing additional value to
customers by creating a relationship.
- Increase awareness in the local community.
- Measure staff time versus returns
- The socialmedia ROI equation is less about
dollars and more about effort
- The socialmedia ROI equation is less about
dollars and more about effort
- Learn by listening
- use it as a research tool. Hotels can use social
media to learn more about their competition and
what their customers are doing.
- use it as a research tool. Hotels can use social
media to learn more about their competition and
what their customers are doing.
- Establish a social-media manager.
- Different types of people are
better suited for different
types of interactions, and it
takes a certain personality to
convey the right messages
online
- Different types of people are
better suited for different
types of interactions, and it
takes a certain personality to
convey the right messages
online
- Explore the social sites in order of importance
- All the other review sites (Yelp, Expedia, Orbitz, etc.)—either set up
e-mail alerts or check these sites every morning.
- Twitter before Facebook—Twitter lets you
engage in specific dialogue with specific people.
From a guest perspective, it feels like a little
less investment to follow a hotel rather than
being a fan of a hotel’s page
- Facebook fan page—the biggest mistake
hoteliers make is setting up their Facebook
pages as “Profiles.” Set your page up as a fan
page, where you can create one-way dialogue,
and you’re not required to view your
fans’ status updates.
- Location-based applications opportunities to introduce offers that
entice guests to “check in” at your property.
- All the other review sites (Yelp, Expedia, Orbitz, etc.)—either set up
e-mail alerts or check these sites every morning.
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