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Consumerism
- Advertising
- Pros
- educates consumers
about new services /
product
- heps to improve their lives
- heps to improve their lives
- increases sales
- companies can
produce things at
lower costs; things
become cheaper
- companies can
produce things at
lower costs; things
become cheaper
- gives jobs to many people
- Many events
are sponsored
by ads
- ticket prices would be higher
without advertisements
- ticket prices would be higher
without advertisements
- educates consumers
about new services /
product
- Cons
- consumers pay advertising
through higher prices
- Small companies cannot
compete with lager ones
- Consumers buy things they
don't need / can't afford
- higher personal debt
- higher personal debt
- advertising leads to a
throwaway society
- goods are thrown away
- more waste and pollution
- goods are thrown away
- Children are often the main
target of advertisers
- don't know what's good for them
- spend money on things they don't need
- Advertisements for fast food / snacks
can lead to obesity and diabetes
- don't know what's good for them
- consumers pay advertising
through higher prices
- Regulations
- Strategies
- Impact on
Children
- Forms
- Merchandising
- Sponsoring
- Outdoor
- Ads on the internet
- Spam mails
- TV ads
- printed ads (newspaper, brochures,...)
- Merchandising
- Pros
- Globalization and
Consumerism
- Outsourcing
- Cheap Production
- Consequences
- Consequences
- Advantages of
Globalization
- Lager market
- more jobs can be created
- products become cheaper
- Lager market
- Disadvantages
of Globalization
- causes unemployment
in industrialized contries
- may lead to
environmental
problems
- environmental laws in other countries
are not as strict as they are at home
- environmental laws in other countries
are not as strict as they are at home
- The poorest countries (e.g.
Africa) may get poorer
- Human / animal / plant diseases
can spread more quickly
- causes unemployment
in industrialized contries
- Outsourcing
- Environment
- Carbon Footprint
- The Green Consumer
- Definition
- Somebody who is mindful of environmental related issues and obligations,
and is supportive and environmental causes . >> The typical green consumer
will only buy things that are environmentally friendly
- Somebody who is mindful of environmental related issues and obligations,
and is supportive and environmental causes . >> The typical green consumer
will only buy things that are environmentally friendly
- Organic Food (Bio
Lebensmittel)
- foods produced by organic farming
- synthetic pesticides and chemical fertilizers are forbidden
- conserve biodiversity
- ecological balance
- foods produced by organic farming
- Fair Trade
- Definition
- An alternative approach to conventional
trade, based on a partnership between
producers and consumers.
- An alternative approach to conventional
trade, based on a partnership between
producers and consumers.
- Advantages for farmers
- provides them a better deal
- improved terms of trade
- helps them to imprve their
lives and plan their future
- better living conditions
- better living conditions
- they learn how to sell
their products best
- money can be invested
- farms can be improved
- farms can be improved
- provides them a better deal
- Advantages for consumers
- offers a powerful way to reduce poverty
through their every day shopping
- can eat and drink in a good
health and good conscience
- support third world countries
- fight against poverty
- know to whom the money is given
- offers a powerful way to reduce poverty
through their every day shopping
- Definition
- Definition
- Carbon Footprint
- Shopping
- Addiction
- Online Shopping
- Habits
- Changes in Consumption
- Addiction
- Brands
- Impacts on culture
- US vs. UK
- Globalized Culture
- US vs. UK
- Impacts on culture
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