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Issues in strategy
Descripción
issues in strategy
Sin etiquetas
strategy
Mapa Mental por
Victor Hugo Vill7990
, actualizado hace más de 1 año
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Creado por
Victor Hugo Vill7990
hace más de 8 años
8
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Resumen del Recurso
Issues in strategy
A little bit of history
Strategy is...
Direction of organization
Selection of Goals
What are we going to offer?
Products
Services
How we are going to coordinate our work?
Young academic field
Originated in business schools
Harvad taught the first business policy course
Became an standard for other Universities
No theorical, teach by
Experimented teachers or former general manangers
Explain cases most of the time
And not
Articles or books
Academics decide
1970 Make Research records
Interest in plannig
1980 Strategy Manangment Society was formed
Practitioners
Consultants
Academics
Chandler
Basis concepts
Andrews
Ansoff
1960: Birth of strategic managment
Strategic adaptation
Growth of large businesses
Explored how tehir administrative structures
Adapted to accommodate that growth
Like
GM
Sears
EXXON
Showed how executives
Discovered
Roles
Making long term
Decisions about the direction of their enterprises
Then
Invest
for
Strategy work
Modified
Organizational structure
Strategy work
Rather than
Just effency
Environment
Constant change
Opportunites and threats
Organizations adapt
Strengths
take advantage of opportunities
Internal
Competencies
Plus Enviroment
Factor of success
Weaknesses
avoid threats
Objetives + Purposes + Goals
And
Major policies and plans
Mid-1960
The Boston COnsulting Group BCG
Segmentation studies
Experience curve
growth-share matrix
1970 Long-term-plannig
wasn´t working
Importance of enviroment
Diversification strategy
1980
Porter
5 forces
Allied disciplines
Economics
Sociology
Political science
Psychology
Has to do with
Groups
Beginning
Continuing success
To adapt to its context
It has four fundamental questions
How do firms behave?
Why are firms different
What is the function of value added by the headquarters unit in a diversified firm?
What determines succes or failure in international competition
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