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conformity: Asch's research
- Asch's research
- procedure
- compare the length of
the standard line with 3
other lines
- 123 white male undergraduates
- 6 - 8 confederates
- 18 trails - 12 critical trials
- 18 trails - 12 critical trials
- 6 - 8 confederates
- 123 white male undergraduates
- compare the length of
the standard line with 3
other lines
- findings
- participants conformed 37% of the time
- 25% didn't conform at all
- 75% conformed at least once
- Asch effect
- extent it which participants conform
even when it's ambiguous
- they conformed to avoid rejection
- they conformed to avoid rejection
- extent it which participants conform
even when it's ambiguous
- Asch effect
- 75% conformed at least once
- 25% didn't conform at all
- participants conformed 37% of the time
- procedure
- Asch's variation
- which conditions increase/
decrease conformity
- group size
- 3 confederates conformity rose by 32%
- any more made little difference
- 3 confederates conformity rose by 32%
- unanimity
- another non conforming person
- conformity reduced by 25%
- another non conforming person
- task difficulty
- making it harder to
judge the length of the
line
- conformity increased
- ISI plays a greater role when the task is harder
- more ambiguous
- more ambiguous
- ISI plays a greater role when the task is harder
- making it harder to
judge the length of the
line
- group size
- which conditions increase/
decrease conformity
- evaluation
- a child of its time
- Perrin & Spencer
- repeated on engineering students
- out of 400 trilas only 1 person conformed
- out of 400 trilas only 1 person conformed
- repeated on engineering students
- 1950s America was a very conformist time
- following social norms
- following social norms
- not consistent across time
- Perrin & Spencer
- artificial situation and task
- demand characteristics
- trivial task
- trivial task
- groups didn't resemble everyday
- can't be generalised to everyday
- demand characteristics
- limited application of study
- only tested men
- women more conformist
- women more conformist
- all American
- individualist culture
- higher conformity rates
- higher conformity rates
- individualist culture
- only tested men
- a child of its time
- evaluation +
- findings only apply to certain situations
- conformity might have been higher as
- trying to impress strangers
- but people still try and impress friends
- but people still try and impress friends
- trying to impress strangers
- conformity might have been higher as
- naïve participants were deceived
- unethical - thought confederates were real participants
- unethical - thought confederates were real participants
- findings only apply to certain situations
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