Attitudes and Attitude Change

Nota:

• Direct Experience Associative Learning Cognitive Development Interaction with others

1. LaPierre's Prejudice Study (1934)

   Nota:

   • Specificity Time Self-Awareness Attitude Accessibility and Strength
2. Theory of Planned Behaviour (Ajzen, 1987)
   1. Attitude towards the behaviour
   2. Subjective norm
      1. Intention
         1. Behvaviour
   3. Perceived behavioural control

1. Can we change attitudes?
   1. Cognitive Dissonance - Festinger, 1957

      Nota:

      • Induced complianc Freedom of choice Effort Justification

1. Three Component Structure - Rosenberg and Hovland (1960)
   1. Affect

      Nota:

      • - Expressions of feelings towards an object
   2. Cognition

      Nota:

      • - Expressions of beliefs about an object
   3. Behaviour

      Nota:

      • - Overt actions or verbal statement concerning behaviour