Protecting a business idea | Break even

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PLIDA (Proyecto Lengua Italiana Dante Alighieri) (BUSS 1) Business Studies Mapa Mental sobre Protecting a business idea | Break even, creado por Mingetron 4000 el 08/01/2014.
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Protecting a business idea | Break even
  1. Protecting a business idea
    1. Copyrights
      1. Lasts for 70 years after the authors death
        1. Protects the way an idea is expressed, as soon as the work is published
          1. Protection is granted automatically
            1. Important source of protection for any start-up in creative or knowledge industries eg. music, books
            2. Patents
              1. Difficult to obtain
                1. Expensive and time consuming
                  1. If granted, patent owner is given protection for up to 20 years
                    1. ability to license the right to use the invention in return for royalties
                    2. Trademarks
                      1. Can be a name, logo or symbol
                        1. Lasts for 10 years
                          1. prevents other business copying or having a similar mark
                        2. Break even
                          1. Breakeven output = Fixed costs/ contribution per unit
                            1. Contribution per unit = Selling price per unit - variable costs per unit
                              1. Total contribution = Contribution per unit X amount of products sold
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