7. Demand Management

Balancing Supply and Demand
Traditional Forecasting
1. The amount of product that will be purchased by consumer or end users. + "where", "when"
2. Thread for all forecast= They will ultimately be wrong
Forecast Errors
1. CFE
  1. MSE
2. MAD
3. MAPE
Fulfillment Models
1. Collaborative Planning, Forecasting, and Replenishment
  1. CPFR Model:Aimed at achieving true supply chain integration.
2. Channels of Distribution
  1. Sorting out
    1. Accumulating
      1. Allocating
        Asssorting
3. Direct-to-Customer (DTC) Fulfillment
  1. Integrated
    1. Dedicated
      1. Outsourced
        Drop-Shipped
        Store
        Flow-Through
References
1. Coyle.J, Langley.J, Novack.R, Gibson.B.2013."Supply Chain Management. A Logistics Perspective". 9th edition. Editorial Cengage.
2. YouTube. Introduction to Demand Management Available online at https://www.youtube.com/watch?v=BOzvTT393TY (Accessed 10 March 2016).
3. YouTube. Understanding Quantitative Demand Forecasting Available online at https://www.youtube.com/watch?v=kKm8noEnl5w
Estimate and manage customer demand and use this information to make operational decisions.
S& OP = Sales operation planning which is the marketing and operations plan to set goals and developing strategies. Through Forecast

Resumen del Recurso

	Creado por Vianey Castellanos hace más de 8 años