4853369
Descripción
Mapa Mental por Charlotte Summerly, actualizado hace más de 1 año
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Creado por Charlotte Summerly
hace casi 9 años
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Market Mapping
- Illustrates the range of 'positions' that a product can take in a
market based on two dimensions - market growth and market
share
- Market Gaps
- No business currently serving the
needs of customers for a particular
group
- Benefits; less
competition, customers
can't got to alternatives
- Limitations; no reason for a gap,
no guarantee of success, useful for
market research
- Limitations; no reason for a gap,
no guarantee of success, useful for
market research
- No business currently serving the
needs of customers for a particular
group
- Advantages; helps to identify gaps, useful for
analysing competitors, useful for market
research
- Disadvantages; may not be any demand
where the gap is, no guarantee of success
- Disadvantages; may not be any demand
where the gap is, no guarantee of success
- Product
Differentiation
- Making one product different from another
in some way - for instance through the
quality of a product
- Could differentiate through - function, quality,
promotions, packaging, USP, ages
- Unique brand names to distinguish different products
- Making one product different from another
in some way - for instance through the
quality of a product
- Adding Value
- Creating a finished product that is worth
more to the customer than the sum of the
parts
- Selling price - cost of producing goods
- Adding designer labels, technical innovation, posh
packaging, a prestigious address
- Creating a finished product that is worth
more to the customer than the sum of the
parts
Recursos multimedia adjuntos
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