fixed meaning, hide elements that would open text to multiple interpretations
passive readers, consumers by enjoying story
writerly texts
reader in control, allowed to make alterations, contributions to text (active)
more than one way to read a text
Joyce (1995)
hypertext narratives become virtual storytellers
Jenkins (2006)
Media Convergence - Jenkins (2006
"the flow of content across multiple media
platforms...and the migratory behaviour of
media audiences who will go almost
anywhere in search of the kind of
entertainment experiences they want"
Participatory Culture (Jenkins)
Affiliation - memberships like Facebook, MySpace
Expressions - producing new creative forms like fan
fiction writing, mashups
Collaborative problem-solving - working in teams to
create new knowledge like Wikipedia
Circulations - shaping flow of media by blogging,
podcasting
creative potential by
producing content
Transmedia storytelling
spread story through multiple modalities
Pottermore
interactive (games, challenges), exclusive new
content, audience is active participant, online
community
Kress (2003): modern literacy requires to
express ideas through different systems of
signification and representation
Networking
reaching broader readership/audieces
social media - FB, Twitter
content linked and shareable
Paratext (Genette 1991)
influence how we experience narrative
shape our engagement with narrative
defined as what frames the printed
manuscript (cover, blurb, author info)