Children were sat in an empty room with 1
marshmallow on a table, they were told if
you wait till I come back and not eat this
then you can have another but if you've
eaten it when i ge back you can't
Key Terms
Delay of
Gratification
The ability to resist temptation for an
immediate reward and wait for a later reward
Cool Cues
Cues that we find neutral. They are not
particularly appealing (eg shapes)
Hot Cues
Cues that are tempting and appealing to us(eg the
chewy, sweet taste of a marshmallow)
Cooling Strategy
Focussing on the cool cues to reduce
temptation (eg envisaging the
marshmallow as a ball of cotton wool)
Aim
To see if low delayers on the marshmallow
test at the age 4 years still struggled with
resisting temptation in adulthood
To examine activity in areas of the
brain thought to be associated with
the ability to resist temptation
Experiment 1
Sample
59 Particpants
22 High Delayers
12 Male, 20 Female
27 Low Delayers
11 Male, 16 Female
Of the 135 P's who took part in
their 30's, She wanted those
who had been consistently low
delayers and high delayers
Opportunity
Procedure
Go/No-Go task- using
cool and hot stimuli
Go=Push button, No Go=
Don't Push button
Cool Task
Cool Stimuli=Neutral faces
32 High Delayers, 27 Low Delayers
120 Go trials
40 No-Go trials
Male Go/Female No-Go= P's saw pictures of
male and female neutral faces. Had to press
a button when a male face appeared
Female Go/Male No-Go= P's saw pictures of
male and female neutral faces. Had to press
a button when a female face appeared
Hot Task
Hot Stimuli= Happy faces
'Alluring'/tempting to
adults in the same
way marshmallows
were to a 4 Yr old
120 Go trials
40 No-Go trials
Happy Go/fearful
No-Go=P's saw pictures
of male and female
faces which some and
smiling and some are
fearful.Had to press a
button when a happy
face appeared(120
times)
Fearful Go/Happy
No-Go= P's saw pictures
of male and female faces
which some and smiling
and some are
fearful.Had to press a
button when a Fearful
face appeared(120 times)
Task Procedure
P's were tested individually, completed test
on a laptop that was sent to their home
Ps took part in an impulse control task ('Go/No Task')
P's told that they will be shown a series of male
and female faces which will appear for 500m/s
P's are instructed to push a button every
time a certain type of face appears
P's were told to complete the task as
quickly and accurately as possible, their
reaction times and accuracy were recorded
Every time a face flashed up this was 1 'trial'
Each P did 4 sets of 160 trials(2 Cool versions, 2 Hot versions)
Repeated
measures design
Results
Reaction
times on the
Go trials
There was no difference in
the reaction times of the two
groups, the high delayers and
the low delayers
Accuracy
Go Trials- Similar levels of accuracy
were found between the low and high
delayers, accuracy was very good
No-Go Trials-Both groups made
more errors on the No-Go trials
Cool task
Both groups made a
similar number of
errors on the cool task
Hot Task
Low delayers performed worse than
high delayers but this was not
statistically significant (p=0.11)
Fearful Face- High and Low delayers
made similar numbers of errors
Happy face- Low delayers made significantly
more errors than the high delayers
High Delayers
on both tasks
The number of errors the
high delayers made was
similar for both tasks
Low Delayers
on both tasks
Made significantly
more errors on the
Hot task than the
Cool task (P=0.005)
Conclusion
Low delayers who had shown more
difficulty in delaying gratification at age
4 show more difficulty suppressing
responces to happy faces in their 40's
Low self-control
remains constant
in an individual
Depends on the rewarding nature of
the stimulus as the low delayers had
more difficulty on 'fearful face=Go
trials' than the high delayers did
Experiment 2
Sample
27 Participants
15 High Delayers
5 Males, 10 Females
11 Low Delayers
7 Males, 4 Females
1 Man excluded from analysis
due to poor performance
task to make a total of 26 P's
Opportunity
Procedure
Same 2 'Hot' Go/No-Go task whilst
having their brain scanned to
examine what ares of the brain
are associated with self-control
Used an fMRI (investigates
the anatomy of the brain-its
structure) to scan P's brain
48 trials in each run(set of
faces), total of 96 trials
Each face appeared
for 500 m/s with
mean 5.2 sec delay
Results
Reaction Times
No differences
between the 2
groups
Accuracy
Go
Trials;Similar
levels
between
both groups
No-Go Trials; Low
Delayers performed
worse than high
delayers but was
not significant
Imaging results
Inferior frontal Gyrus
Low Delayers had
lower activity here
than the High Delayers
Suggests this brain region helps
us to withhold a responce and not
to give into temptation, the high
delayers found it easier to delay
their gratification as the IFG was
more active then the low delayers
Ventral Striatum
Low delayers had
higher activity here
than the high delayers
Low delayers are more
drawn to alluring stimuli
(smiling faces) and found
it harder to resist(to not
press the button in the
No-Go trials)
Conclusion
Confirms there is a
difference in brain
activity in key areas
relating to resisting
temptation between
high and low
delayers
Low delayers' right inferior frontal
gyrus (cognitive decision making) is
less active on No-Go trials and there
is more activity in their ventral
striatum (emotion and desires)
Overall Conclusion
Resisting temptation is a
relatively stable individual
characteristic(Those who
were low delayers at 4yr
had more difficulty
resisting temptation and
alluring cues/stimuli)
Behaviour is due to
the compelling nature
of the stimuli and not
cognitive control
'Hot' and 'Cold'
processing
systems affect
self-control
'Hot' system
is controlled
by the Ventral
Striatum
'Cold' system is
controlled by
the Inferior
Frontal Gyrus
Evaluation
Ethics
All ethical
guidelines
upheld
Informed consent, No
deception, No harm
caused, Right to withdraw
shown in P's who took part
in Expt 1 but not Expt 1
Reliability
Internal
The procedure and
instructions were
standardised and
parts of Expt 1 were
replicated in Expt 2
due to controlled
conditions
External
The sample
was large
enough to
suggest a
consistent
effect (+25)
Validity
Internal
High Design
Validity due
to high
controls
She used scientific
equipment (fMRI) to
increase the accuracy
of the results
External
Population
Not Generalisable
compared to the
sample in Expt 1
Ecological (EV)
Low EV; Contrived tests
so the findings won't tell
us how people respond
under normal conditions
fMRI not used in
everyday life
Ethnocentrism
Not Ethnocentric
Investigates a
species specific
behaviour
Ethnocentric
Research only
conducted in America,
temptation may be affected
by culture and we should be
cautious assuming lack of
self-control is 'natural' or a
'universal human trait'
Debates
Nota:
Need to explain these
Nature-Nurture
Freewill-Determinism
Usefulness
Psychology as a science
Relates to...
Biological Area
Investigates whether
there are specific
regions of the brain that
impact on our ability to
resist the temptation of
rewarding stimuli
Key Theme of regions of the brain
Reveals that there are 2
regions of the brain that
have an impact on our
ability to resist temptation
and defer gratification