Q2 - Discuss the topic of internal analysis. What is it? Where is it centred? How do you do it?

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(Q2) Business Strategy Mapa Mental sobre Q2 - Discuss the topic of internal analysis. What is it? Where is it centred? How do you do it?, creado por edcashell el 23/04/2013.
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Q2 - Discuss the topic of internal analysis. What is it? Where is it centred? How do you do it?
  1. SWOT \ TOWS analysis

    Adjunto:

    1. Value Chain

      Nota:

      • The value chain describes the categories of activities within an organisation which, together, create a product or service

      Adjunto:

      1. Inbound logistics
        1. Operations
          1. Outbound Logistics
            1. Marketing & Sales
              1. Service
                1. Infrastructure
                  1. HRM
                    1. Tech Development
                      1. Procurement
                      2. Strategic Capabilities

                        Nota:

                        • The capabilities of an organisation which contribute to it's long term survival or competitive advantage
                        1. Rescources

                          Nota:

                          • The assets an organisation can call on from partners or suppliers
                          1. Threshold

                            Nota:

                            • The minimum required resources needed by an organisation to operate in a market - these are important but will not give a competitive edge or allow for superior performance
                            1. Distinctive

                              Nota:

                              • The resources required to give competitive advantage
                              1. Competences

                                Nota:

                                • the way the assets are used or deployed effectively (there's no point having all the cool gear if you can't \ don't \ won't use it to it's fullest potential)
                                1. Core Competences

                                  Nota:

                                  • linked set of skills, activities and resources, that combined, give customer value, differentiate business and can be extended or developed
                                2. Dynamic Capabilities

                                  Nota:

                                  • The ability of an organisation to renew and re-create it's strategic capabilities to meet the needs of  a changing environment.
                                  1. VRIN
                                    1. Value

                                      Nota:

                                      • SC are of value if they provide potential competitive advantage in a market at a cost that allows the organisation to realise an acceptable level of returns
                                      1. Rarity

                                        Nota:

                                        • Those possessed uniquely by one organisation or by few others; meets customer demands and be sustainable
                                        1. Inimitability

                                          Nota:

                                          • something that competitors find difficult to imitate or obtain
                                          1. Non-substitutability

                                            Nota:

                                            • capabilities that are not easily substituted - e.g. parcel delivery
                                        2. Organisational knowledge

                                          Nota:

                                          • Organisational knowledge is the collective intelligence, specific to an organisation, accumulated through both formal systems and the shared experience of people in that organisation
                                          1. Tacit knowledge

                                            Nota:

                                            • more personal, context-specific and hard to formalise and communicate – so it is difficult to imitate, for example, the knowledge and relationships in a top R&D team. 
                                            1. Explicit knowledge
                                              1. Communities of practice
                                              2. Benchmarking

                                                Nota:

                                                • Benchmarking is a means of understanding how an organisation compares with others – typically competitors.
                                                1. Industry \ Sector

                                                  Nota:

                                                  • comparing performance against other organisations in the same industry/sector against a set of performance indicators.
                                                  1. Best-In-Class

                                                    Nota:

                                                    • comparing an organisation’s performance or capabilities against ‘best-in-class’ performance – wherever that is found even in a very different industry.
                                                    1. Internal
                                                      1. Competitive
                                                      2. Activity Systems
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