The Shift to 3D, History of Animation.

1994
1. Stephen Spielberg, Jeffrey Katzenberg, and David Geffen form new Hollywood Studio
  1. Dreamworks SKG
    1. First film released 1997
      1. Peacemaker
      2. After that mega hits:
        Deep Impact
        Saving Private Ryan
        The Prince of Egypt
        American Beauty
        Road trip
        Chicken Run
        Meet the Parents and many more.
1995
1. TOY STORY
  1. 1st fully 3D film - more $$ than any other film in 1995
  2. John Lasseter wins Oscar 4 deveopment and application of techniques used in movie.
2. Wavefront & Alias Merge
  1. Alias|Wavefront
    1. Maya is later developed under Alias|Wavefront name
      1. Maya now owned by Autodesk
3. Disney - Pocahantas
  1. More adult themes and tones
  2. Does not appeal to kids
    1. Makes less $$
1996
1. Disney 34th "The Hunchback of Notre Dame"
  1. Artistic and visual merits
    1. Hand-drawn and computerized animation
      1. Especially in terms of crowd generation.
1997
1. "Geri's game"
  1. Pixar's first short since 1989
  2. Wins Oscar for best animated short
    1. Pixar use this as a test for subdivision surface modelling techniques - used in "A Bugs Life" and "Toy Story 2"
  3. Old man playing chess with himself.
2. Hercules - Disney's 35th
  1. Critically acclaimed but only grossed US $99m
    1. This was a sign of Disney's becoming less popular
1998
1. Dreamworks SKG
  1. The Prince of Egypt
2. Alias|Wavefont Maya 1.0 Released, all other software obsolete. Inc Alias Power Animator
3. Mulan - Disney's 36th
  1. Different type of female lead
    1. True heroine, not a fairy princess
4. Pixar - "A Bugs Life" 2nd feature
  1. Other animations seeing less $$ But Bugs life earns 4x production cost
    1. Increasing appeal of 3D animation for viewers and producers
1999
1. George Lucus - Episode One: The Phantom Menace"
  1. Live action but 90% digitally created
    1. Jar Jar Binks first highly detailed photo-real 3D character to interact with actors
      1. 66 digital characters mixed with live action.
2. Brad Bird - The Iron Giant
  1. Excellent animation and story
    1. Bad marketing by WB = poor box office $$
3. Disney - 37th Tarzan - best hit before slump
  1. Disney 38th - Fantasia 2000
4. Pixar - 3rd feature - Toy Story 2
  1. Earns more than US$245m domestically surpassing every animated movie to that date except The Lion King
Three major shifts that caused the 2D.#D evolution
1. 1
  1. The changed aesthetics of audience by visual effects driven movies
    1. Movies like independence day, twister, Titanic men n black - people loved the SFX
      1. People view CG as visually better/ more exciting
2. 2
  1. Broadening the audience of CG through visual effects-driven movies
    1. Before VFX popular, great divide between kids and mainstream
      1. During 90's kids and parents went to movies like Titanic and Jurassic Park
        Believability provided something for everyone.
3. 3
  1. Bad stories in traditional feature animated films
    1. Studios thought they could get more viewers by doing more adult themes.
      1. Instead of writing stories to appeal to the kid in us, they wrote adults stories and hoped kids would like it too.
        After The Lion King, everyone tried to follow that mold and create large epic musicals. Stories became overworked by creatives.

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