5992191
Descripción
Mapa Mental por Viviana Rodríguez, actualizado hace más de 1 año
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Creado por Viviana Rodríguez
hace más de 8 años
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What is convergence
- There are as many definitions as a many people
- There is no agreement
- Opportunity to provide new
sand information to
consumers
- Reporter who specializes in a particular area
to convert the information content and in
many ways. (Reporter in Marca)
- Reporter who specializes in a particular area
to convert the information content and in
many ways. (Reporter in Marca)
- Expand a franchise
- all about technology
- Opportunity to provide new
sand information to
consumers
- Collaboration between media
- Rich Gordon
University of
Northwestern
- Property: applies to partnerships between
large media companies that allows content
sharing.
- reduce costs
increases efficiency
provides quality news
- reduce costs
increases efficiency
provides quality news
- Tactics: Does not require common property.
Association between a television station and a
newspaper
- usually separate property -
business deal almost
always Promotional
- usually separate property -
business deal almost
always Promotional
- Structural: it Occurs when media companies
reorganize the newsroom and introduce new
features. (News Gathering)
- Example: Orlando Sentinel's: republished
content for distribution in other media.
(Website, radio, or television interview,
newspaper and mobile devices)
- Example: Orlando Sentinel's: republished
content for distribution in other media.
(Website, radio, or television interview,
newspaper and mobile devices)
- Property: applies to partnerships between
large media companies that allows content
sharing.
- Rich Gordon
University of
Northwestern
- If the technology becomes much simpler,
we find more platypus emerging from their
burrows.
- Most journalists just do not have the necessary
level of expertise, and training has never been
a high priority in many newsrooms.
- Less is more
- convergence problems
- Most journalists do not
work with
convergence.
- Convergence is a matter of survival
- Most journalists do not
work with
convergence.
- Convergence is not cooperation
(resource sharing) or associations or
promotion
- what needs convergence
- A change of mindset of managers and
journalists. There are key people to be
assigned to the stories.
- Journalists need to be trained to
assess a story and send the
individual or the right equipment.
- The quality of the content should be generated
quality staff
- Mentality change
- Journalists need training in convergence
- A change of mindset of managers and
journalists. There are key people to be
assigned to the stories.
- "Coopertition" It is competition and cooperation and
represents a new form of business in which competing
organizations now work together or when it suits them.
- The convergence produces challenges for
journalists, editors and media companies
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