CONVERGENCE-FUNDAMENTAL QUESTION- MADE BY: KATHERINE NIETO-NATALIA JIMÉNEZ

MEDIA CONVERGENCE
1. BUSINESS MODEL
  1. MAJOR OPPORTUNITIES FOR CROSS PROMOTION AND MARKETING
REQUIRES SIGNIFICANT ORGANIZATIONAL CHANGE
DICHOTOMY VS. CONFLICT
1. BUSINESS VIEWS OF CONVERGENCE MULTIPLE PLATFORM PUBLISHING
  1. A TOOL FOR INCREASED PRODUCTIVITY AND MARKETING
2. JOURNALIST ASPIRATIONS
  1. CONVERGENCE OFFERS THEM POTENTIAL TO DO BETTER JOURNALISM
THE MEDIA CENTER AMERICAN PRESSED
1. SUGGESTING THAT MEDIA MANAGERS RECOGNIZE THE DECISION BASED ON ECONOMIC RATHER THAN JOURNALISTIC PRINCIPLES
2. CONVERGENCE
  1. MEDIA MANAGERS
    1. IT' S SATISFIES CONSUMER DEMANDS AND LIFESTYLES
  2. PRACTITIONERS
ORGANIZATIONS
1. EMBRACE MULTIPLE PLATFORM PUBLISHING FOR A VARIETY OF REASONS AND PRODUCE MULTIPLE FORMS OF CONVERGENCE
2. PERCEPTIONS
PAUL HORROCKS- EDITOR OF MANCHESTER NEWS
1. DEFINES THE CONVERGENCE AS A WAY TO PROTECT THEIR PLACE IN THE MARKET
OTHER DEFINE THE CONVERGENCE
1. CHANCE TO DELIVER NEWS AND INFORMATION TO CONSUMERS IN A NEW AND DIFFERENT WAY
SWEDISH DELEGATE
1. DEFINES CONVERGENCE LIKE EVERYTHING TO DO WHIT MINDSET
CONVERGENCE IN USA
1. 1) OWNERSHIP CONVERGENCE
  1. SINERGY CROSS PROMOTION AND CONTENT
2. 2) TACTICAL CONVERGENCE
  1. THE PARTNERSHIPS THAT HAVE ARISEN IN THE NEWS MEDIA
3. 3) ESTRUCTURAL CONVERGENCE
  1. MEDIA COMPANIES ORGANIZE THE NEWSROOM AND INTRODUCE THE NEW POSITION
4. 4) INFORMATION GATHERING CONVERGENCE
  1. MEDIA COMPANIES ORGANIZE THE NEWS ROOM AND INTRODUCE THE NEW POSITION
5. 5) STORYTELLING CONVERGENCE
  1. IT'S OPERATES AT THE LEVEL OF THE WORKING JOURNALIST, THOUGHT IT NEEDS MANAGEMENT SUPPORT TO EQUIPMENT
CONCLUSION CONVERGENCE
1. CONVERGENCE IS ABOUT DOING BETTER JOURNALISM
  1. PRODUCE MANY CHALLENGES FOR:
    1. JOURNALISTS AND PUBLISHERS
      1. THEIR JOB IS FIND WAYS TO TELLING THE TRUTH AND MAKING MONEY
        BOTH OF THEM HAVE TO FIND NEWS IN DIFFERENT PLATFORMS WITH ETHICAL PRACTICES
KEY FACTORS TO RELATED THE CONVERGENCE
1. CONVERGENCE HAS EVERYTHING TO DO WITH MINDSET
  1. THE FACTORS COMMON TO BE SUCCESFUL CONVERGED MEDIA OPERATIONS ARE:
    1. IT'S IMPORTANT TO UNDERSTAND ALL THE CULTURES IN THE MEDIA ORGANIZATION
    2. THE ORGANIZATIONS NEED A WAY TO FLOW THE INFORMATION TO
      1. MULTIPLE PLATFORM
    3. TECHNOLOGY IS A TOOL TO DO A BETTER JOURNALISM
    4. PLACING OF PEOPLE WITH DIFFERENT SKILLS IN THE SAME PHYSICAL SPACE TO GENERATE SINERGY
    5. MANAGEMENT BUY-IN
      1. TO SUPPORT AND EXPECT CONVERGENCE
    6. CHANGE OF MINDSET
      1. IT'S ABOUT NEWS NOT NEWSPAPER
    7. ANOTHER KEY IS EDUCATION TO EXPOSURE THE IDEAS
    8. IT ALSO FOR THE EDITOR MANAGER AND THEY HAVE TO CHANGE FIRST
    9. THE TRANSFORMATION IS NOT ONLY IN THE ATTITUDE OF JOURNALISM
REFERENCES
1. SQ (2016)”Convergence’s Fundamental Question", published on 24th January 2016 .
2. TY (2016) “What does a journalist do?”, published on 25th march 2015 at http://www.qorahay.com/burundian-journalist-arrested-in-democratic-republic-of-congo/
3. AT (2016)”Journalist job description”, published on 3rd October 2015 at http://www.totaljobs.com/careers-advice/job-profile/media-jobs/journalist-job-description
4. MH( 2016)” Top tips for writing a journalist cv”, published on 2nd November 2014 at http://www.journalistworks.co.uk/blog/top-tips-for-writing-a-journalist-cv/
5. AM(2016)”Media Convergence”, published on 12th July 2013 at https://www.youtube.com/watch?v=NM8dLz-nmlw
6. published on 4th june at http://www.shutterstock.com/
EVOLUTION OF CONVERGENCE AROUND THE WORLD
1. ONE EACH CONTINENT THE MONO MEDIAS COMPANY TRANSFORMING INTO MULTIMEDIA COMPANIES
  1. INCLUDING EDITORIAL SIDE OPERATIONS FROM PRINT, WEB AND BROADCAST DIVISIONS

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