Phillips company

Nowadays is one of the best electronics company
Their first products were:
1. Electric shaver
2. Audio cassette
3. Compact disc
1980's period
1. High growth in their demand
2. Introducing new products as: VCRs and CDs
3. Appeared new competitors
  1. Japanese enterprises
    1. Economy of scale (volume advantage)
      1. It reduced radically Phillips' favoritism in Europe
        This companies make that Phillips almost bankrupt
    2. Low prices in their products by the same quality
Year 2000
1. Phillips introduced new products as:
  1. VHS
  2. CDs
    1. But, this new products get worse the critical situation
Jan Timmer
1. Restructuring and cost-cutting
  1. The staff of the company was reduced by 15% and the production was rationalized
2. Creating a movement for change - the Centurion programme
  1. This program consisted of doing more focused activities, taking into account customers' necessities
3. Implementing change
  1. Change local projects by wide-task forces
4. He continued the process with Centurion II and III matrixes
5. Thanks to his changes and the Centurions matrixes Phillips company improved considerably
Let's make things better
1. A campaign that was a global communications strategy that means "advance every single day in their quality and quantity production, marketing, internal and external environment of Phillips

Resumen del Recurso

	Creado por Nicolás Alfonso Romero hace casi 8 años