Marketing Aims & Objectives

Descripción

9999999999999999999999999 Business Studies Mapa Mental sobre Marketing Aims & Objectives, creado por theLADhimself el 30/04/2013.
theLADhimself
Mapa Mental por theLADhimself, actualizado hace más de 1 año
theLADhimself
Creado por theLADhimself hace más de 11 años
39
1

Resumen del Recurso

Marketing Aims & Objectives
  1. Aims
    1. What a business wants to achieve.
      1. Regular business aims include: Survival; make a profit; ethicalities etc.
        1. In a niche market, aims may include: providing an individual service; survive etc.
          1. In a mass market, aims may include: Maximize profits; take out a competitor; improve ethicalities etc.
          2. Objectives
            1. How a business achieves its aims.
              1. Regular business objectives include: Adding solar panels; lowering overheads; advertise on TV etc.
                1. In a niche market, objectives may include: selling a certain brand of clothing; selling to the youth market.
                  1. In a mass market, objectives may include: keeping a distnictive logo, lowering overheads, etc.
                  2. External Factors
                    1. Customer Behaviour
                      1. Competitor Behaviour
                        1. The Economy
                          1. Technology
                            1. Government
                              1. Changes in the Law
                                1. Suppliers
                                2. Internal Factors
                                  1. Market Research Findings
                                    1. Forecasted Sales
                                      1. Forecasted Profits
                                        1. Availability of Finance
                                        2. Advantages of a Mass Market
                                          1. Able to benefit from economies of scale.
                                            1. Less risky, since busines is not dependent upon one small segment of the market.
                                              1. Sales revenues are usually higher.
                                              2. Disadvantages of a Mass Market
                                                1. Increased competition.
                                                  1. Difficult to appeal to individual consumers.
                                                    1. Fixed capital costs are usually high - due to the need for large factories and expensive machinery.
                                                    2. Advantages of a Mass Market
                                                      Mostrar resumen completo Ocultar resumen completo

                                                      Similar

                                                      Business Studies Unit 1
                                                      emily.mckechnie
                                                      Business Studies Unit 2
                                                      tara.springate
                                                      1.3.1 Characteristics of Successful Entrepreneurs
                                                      Molly Hills
                                                      Unit 1: Business Studies GCSE
                                                      Libby Rose
                                                      Unit 3 Business Studies
                                                      Lauren Thrower
                                                      BUSS1
                                                      Sophie Davis
                                                      The skills needed to be a successful entrepreneur
                                                      rhiannafordx
                                                      The skills needed to be a successful entrepreneur
                                                      Rosie Wallis
                                                      AS - Buss1 - Formula Cards
                                                      Sophie Davis
                                                      How to Turn Business Failure into Business Success
                                                      Micheal Heffernan
                                                      Chapter 40: Promotion
                                                      19leesia