Investigator must figure
out a way to measure
what they are studying.
Develop measurement
techniques to make it
possible to describe
behaviour
2. Understanding & Prediction
Scientists believe that they understand events when
they can explain the reasons for the occurrence of
the events. Hypothesis is made & testes to evaluate
understanding.
Hypothesis: Statement about
the relationship between two
or more variables
Variables: Any measurable
conditions, events,
characteristics, or behaviours
that are controlled or
observed in a study.
3. Application & Control
Once a phenomenon is understood, more
control can be exerted on it. Finding practical
value in helping solve everyday problems.
Theory: System of interrelated ideas
used to explain a set of observations.
Allows for coherent leap from the
description of behaviour to the
understanding of behaviour
If findings supports hypotheses,
confidence in the theory grows, if
their findings fail to support
hypothesis, confidence in the theory
diminishes (theory then must be
revised or discarded).
Steps in a Scientific Investigation
Nota:
Systematic: follow orderly pattern
1) Formulate a Testable Hypothesis
Translate theory into
testable hypothesis.
variables under study
must be clearly defined.
Operational Definition:
Describes the actions
or operations that will
be used to measure or
control a variable
2) Select the Research Method & Design the Study
Figure out how to put hypothesis to an empirical test (experiments, case
studies, surveys, naturalistic observations). Must create detailed plans for
executing study (participants).
Participants/Subjects: are the persons
or animals whose behaviour is
systematically observed in a study.
3) Collect the Data
Use a variety of data collection
techniques: procedures for making
empirical observations & measurements
4) Analyze the Data & Draw Conclusions
Observations converted to
numbers. Use Statistics to
analyze their data & decide
whether hypothesis has been
supported.
5) Report the Findings
Publication of research results in a fundamental aspect of the
scientific enterprise. Write a concise summary of the study &
its findings, delivered to meeting & submitted to a Journal for
publication.
Journal: A periodical that publishes technical & scholarly material,
usually in a narrowly defined area of inquiry.
Allows for experts to
evaluate & critique new
research findings.
Evaluation process is a
major strength of the
scientific approach
because it gradually weeds
out erroneous findings.
Advantages of Scientific Approach
2 Major Advantages
1) Clarity & Precision: Must
specify exactly what they are
talking about when they
formulate hypothesis
(enhances communication)
2) Intolerance of Error: Must be skeptical, empirical
tests,scrutinization, demand objective data &
thorough documentation
Tends to
yield more
accurate &
dependable
info than
casual
analysis
Research Methods: Consists of
various approaches to the
observation, measurement,
manipulation, & control of
variables in an empirical
study.
Experimental Research
Experiment: Research method in which the
investigator manipulates a variable under
carefully controlled conditions & observes
whether any changes occur in a second variable
as a result. (How X affects Y or vise versa)
Independent & Dependent Variables
Independent Variable: A condition or
event that an experimenter varies in
order to see its impact on another
variable (manipulated). Free to be
varied.
Dependent Variable: The variable that is
thought to be affected by manipulation of
the independent variable (measurement
of some aspect). Depends on
manipulations of independent variable.
Experimental & Control Groups
Experimental Group: Consists of the
subjects who receive some special
treatment in regard to the
independent variable
Control Group: Consists of similar subjects who
do not receive the special treatment given to
the experimental group
Crucial the two groups be alike
Extraneous Variables
Any variables other than the
independent variable that seem likely to
influence the dependent variable in a
specific study
Confounding of Variables: Occurs when two
variables are linked together in a way that
makes it difficult to sort out their specific effects.
Safeguard:
Random
assignment of
subjects occurs
when all subjects
have an equal
chance of being
assigned to any
group or
condition in the
study
Variations in Designing Experiments
Within-subjects design: When
subjects serve as their own
control group because
comparisons are made within
the same group of participants
Between-subjects design: Two or more
independent groups of subjects are exposed to a
manipulation of an independent variable
because comparisons are made between two
different groups of participants
Nota:
More popular- require fewer participants & they ensure that the experimental & control groups are equivalent
Advantages
Powerful research method
Permits conclusions about cause-and-effect relationships between variables
Precise control available
Disadvantages
Experiments are
often artificial
Solution - Field Experiment: Research studies that
use settings that are very much like real life
Experimental method can't
be used to explore some
research questions
Descriptive/Correlational Research
Naturalistic Observations
A researcher engages in
careful observation of
behaviour without
intervening directly with the
research subjects or
participants
Behaviour is allowed to unfold naturally
Less artificial conditions
Animals
Reactivity: Occurs when a subjects behaviour is altered by presence of observer
Difficult to translate observations into
numerical data that permit precise
statistic analysis
Case Studies
In depth investigation of an individual subject
Henry Molaison
Can be highly subjective
Well suited for investigation certain
phenomena
Surveys
Researchers use
questionnaires or
interviews to gather
information about
specific aspects of
participants
behaviour
Depend on self-report data
Intentional deception, wishful
thinking, memory lapses &
poorly worded questions can
distort research
Sampling Bias: Sample on which it is based is not representative of the population
Advantages
Gives researches a way to
explore questions that could
not be examined by
experimental procedures
Broadens the scope of phenomena that psychologists are able to study
Disadvantages
Investigators cannot control events to isolate cause & effect
Research cannot
demonstrate
conclusively that 2
variables are
casually related
Third variable
Statistics & Research
The use of mathematics to organize, summarize, & interpret numerical data
Central Tendency
Mean
The arithmetic average of the scores in a distribution
Median
The score that falls exactly in the center of a distribution of scores
Mode
Most frequent score in a distribution
Ethics in Research
Should not participate in torture
Tell the truth
& report
findings
accurately
Concern about the
possibility for
inflicting harm on
participants
Key Principles of CPA
1) Respect for the Dignity of Persons
2) Responsible Caring
3) Integrity in Relationships
4) Responsibility to Society
Safeguards to protect the vulnerable
Minimalize discomfort
Animals should not be used unless
deemed that the results will benefit
both humans & animals
Tri-Council
Formulated their own set
of ethical standards that
must be adhered to for
any research to be
eligible for funding