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The Ottawa Charter
- Action areas
- Developing personal skills
- Personal and social development occurs through the provision of
information for health and the enhancement of life skills
- This increases options in the control over your own health e.g
planning, problem solving, goal setting etc
- These skills lead to:
- The ability to seek information
- Individual enpowerment
- Autonomy
- The ability to seek information
- Develops a greater capacity to respond to changes and
adjustments that occur in health.
- Personal and social development occurs through the provision of
information for health and the enhancement of life skills
- Creating supportive environments
- Focuses on the places where people live, work and play.
- The ability to make decisions within these settings
- Example: Healthy school canteens
- Alcohol free zones within the community
- Example: Healthy school canteens
- Focuses on the places where people live, work and play.
- Strengthening Community action
- Focus is on the empowerment of communities to identify and implement actions to address
their health concerns.
- Communities need to work together to set health priorities, make decisions, plan strategies and
implement them leading to greater ownership and control over health promotion services
- Example: Schools, workplaces and local
government (NSW government, live life well
campaign).
- Example: Schools, workplaces and local
government (NSW government, live life well
campaign).
- Focus is on the empowerment of communities to identify and implement actions to address
their health concerns.
- Reorienting health services
- Focuses on the well being of the whole person - promotion health, preventing ill
health and supporting well being.
- Reorienting-adjusting the direction/focus of a service to create a fresh approach.
- Example: Health professionals working with and supporting schools in health promotion initiatives such as
jump rope for heart.
- Focuses on the well being of the whole person - promotion health, preventing ill
health and supporting well being.
- Building public health policy
- Relates to decisions made at all levels of
government and by organisations that work
towards health improvement.
- Goes beyond the health sector - includes legislation, policies, taxes and
organisational change in areas such as education, welfare, recreation etc.
- Co-ordinated action helps to make healthier choices in
our working and living environments
- Example: Food packaging labels, legislation on smoking in public places,
school policy in relation to sun safety.
- Relates to decisions made at all levels of
government and by organisations that work
towards health improvement.
- Developing personal skills
- Prerequisites for health
- Basic necessities for health
- Peace
- Shelter
- Education
- Food
- Income
- Stable ecosystem
- Sustainable resources
- Equity
- Social justice
- Peace
- Health is a positive concept emphasising social and personal resources
aswell as physical capabilities
- Basic necessities for health
- Health promotion
- Process of enabling people to increase control over and
to improve their health
- Allowing them to reach a state of complete physical, mental and social
wellbeing/
- Health is a positive concept emphasising social and personal resources, as well as physical
capacities.
- Therefore, health promotion is not just the responsibility of the health sector, but goes beyond
healthy lifestyles to well-being.
- Process of enabling people to increase control over and
to improve their health
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