Key Term: Corporate Strategy is concerned with the overall purpose and scope of the organisation and how value will be added to the different parts (business units) of the organisation. Johnson, Scholes and Whittington.
Direction of business as a whole
Business
how to tackle particular Markets
Operational
strategy for departments of the business
Corporate Objectives
Profitability ROI
Market Share
Growth
Cashflow
Customer Satisfaction
Product Quality
Industrial relations
Added Value
Financial Objectives
Profit Maximisation
Limitations
Can be manipulated
Provisions
Capitalisation
Adding overhead into inventory
Does not account for Risk
no account for vol. of investment.
Short Term
Max. Shareholder Wealth
Business Valuation
SFP
Going Concern
profits ↑ YOY = profitable to investors
Not a measure of Market Value
Break-up Basis
Only of interest when threatened with liquidation or selling off to raise cash
Easily manipulated by policies, mergers or acquisitions
DPS
Gearing
Non-Financial Objectives
Welfare of Employees
Good Wages
comfortable and safe working conditions
Training & Career Development
Good Pensions
Welfare of Management
Self Interest
High Salaries
Cars
Perks
Provision of a service
as with British Gas
fulfilment of responsibilities to customers
Honest
Fair
Reliable
After Sales Care
fulfilment of responsibilities to suppliers
companies size could give it considerable power as a buyer
power should not be used unscrupulously
Welfare of society as a whole
compliance with laws
minimise pollution
Green Policies
Contribute to local community
Growth
Diversification
R&D
Purpose
FM/FA/MA
Financial Management
Management of Finance
Financial Accounting
External Information
detail performance over a defined period and state of affairs at the end of that period
Legal Requirement
Business as a whole
Monetary nature
Historic
Set legal format
Management Accounting
Internal Information
Aid, plan, control actives and aid decision making
no legal requirement
No Strict Rules govern preparation or presentation
Focus on specific areas
Non-monetary measures
Historical and Future planning
Manage finances to achieve financial objectives of the company
Private Sector objective is usually to maximise shareholders wealth
Financial planning
funds for needs
Short Term
purchases of inventory
Smooth Receivables, payables and Cash
Ensure working capital requirements are met (Day-to-Day running)
Medium/Long Term
Purchase of Non-Current Assets
Plant
Equip
Financial Control
Are objectives being met? Are Assets being used efficiently?
Compare data
Actual v's forecast
Adjust historical data to reflect expected future changes
Adjust for economic development if relevant
Financial Management Decisions
Dividend
pay dividend = less retention of Profits
Investment
Cost v's Benefit
Financing
How to raise funds
Long- Term
Short Term
Retention of Profits = less dividends
Management of Risk
Stakeholders & Corporate Objectives
Stakeholders
Nota:
Key Term: Individuals or groups who are affected by the activities of the firm classified as internal, connected and external
Internal
Staff and Pensioners
highest return for work
Continued employment
Max Benefits
Managers and Directors
Max own rewards
Max Shareholder Return
Nota:
Key Term: Agency Relationship = Managers act as agents for the shareholder, using delegated powers to run the company in the shareholders best interests
Director can be removed by Shareholders
Directors want Company's Report & A/c's, with proposed dividend for Shareholders approval at AGM
Conflict
if no shares, what is incentive to be efficient
Profit related pay may encourage short-term profits at the expense of needed invetments
connected
Shareholders
Maximise Wealth
entrust day to day running of business to Directors and managers
Debt Holders (Bond Holders)
raised finance could be used for risky investment decisions
Rely on management to generate cashflow to make payments on time
Security
exercise security if defaulted
apply for Co to be Wound up
Customers
Bankers
Interest
Capital repayment
Asset Secured
Suppliers
paid in full
Paid in terms
Continue Trading
Competitors
External
Government
Political Objectives
Taxes
Grants
Health & Safety
Training Initiatives
Macroeconomic Policies
Economic Growth
High employment
inflation
Interest Rates
FX
Pressure Groups
Local & national Communities
Professional & Regulatory Bodies
Performance Management Describe & apply measuring achievement of objectives
Ratio Analysis
Debt and Gearing Ratios
how much the company owes
Debt/equity
Debt/ debt+equity
Profitability
Profit/ Loss
Profit Growth
PBT
eliminates variations due to tax that would not affect the underlying profitability of the company's operations
PBIT
Operating Profit
excludes interest and tax
ROCE
PBIT/ CAPITAL EMPLOYED
Capital Employed
Sharesholders' funds + long-term liabilities
Total Assets - current liabilties
Comparitors
Prior Years
Industry
Current Market Borrowing
NB: Roce incurs higher risk
NB: ROCE suggests profitable use of current borrowing
analyse
Profit Margin x asset turnover = ROCE
ROE
PAT / Shareholders' Equity
Comparitors
Industry
High =good management of Expenses and investments or higher gearing with higher risk
Earning Power
Investment Ratios
EPS
Changes in Shareholder return
Dividend
Share Price
Growth Expected
P/E
MV Share/ EPS
share worth
Dividend Cover
Dividend Yield
DPS / Ex div MV ps
Du Pont System
Return on Equity
Return on Investment
Return on Sales (Profit Margin)
Net Income
Sales
-
Total Costs
Sales
/
Asset Turnover
Sales
Total Assets
Non-Current Assets
+
Current Assets
/
x
Total Assets / equity
x
how to encourage achievement of Corporate Objectives and resolve the Agency Problem
Regulatory
Corporate Governance codes of best practice
Framework
Ethics
Accountability
Nomination committee
Board
Directors
Audit Committee
stock exchange regulations
Ensures fairness and efficiency
Goal Congruence
managerial reward
Rewarding with Shares
...making managers owners
remuneration
ESOPs - Executive Share Options
Selected employees
Option to subscribe for shares at a fixed price after a set date
Performance related pay
Bonus Related to profits
Benefits
incentive
attract and keep valuable employees
KPI's Clear expectations
Continued improvement
Problems
dysfunctional behaviour
Pad budgets
may not motivate as reward is too distant
Self- Interest at expense of team work
Higher output at expense of Quality
NFP
Nota:
an organisation
whose attainment of its
prime goal is not
assessed by economic
measures. However in
the pursuit of that goal
it may undertake Profit
Making Activities
NFP Objective
VFM
Nota:
Best possible combination of services from the least resources, maximising benefits for lowest possible cost
Max benefits, lowest cost
Importance
EEE
Effectiveness
Nota:
Extent to which declared objectives/goals are met
Efficiency
Nota:
Relationship between input and outputs
Economy
Nota:
attaining the appropriate quantity and quality of inputs at lowest cost to achieve a certain level of output
Performance Measures
Outputs can seldom be measured alone
Multiple Objectives
Inputs
subjective
Comparitors
Like for Like
Historical
Unit Cost Measurement
Broader
proportion of total undergraduate population attending by subject
Proportion of students graduating and classes of degrees obtained
Amount of private sector research funds attracted
Operational
Unit cost per operating unit
student ration; staff workload
Class Size
Courses offered
Discuss impact of NFP Status on Financial and other Objective