730883
Descripción
Mapa Mental por skipper_jack, actualizado hace más de 1 año
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Creado por skipper_jack
hace más de 10 años
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Functional Objectives and Stratagies
- Corporate objective
- A long term goal that effects the
business as a whole
- EG - become the first choice supplier
- EG - become the first choice supplier
- A long term goal that effects the
business as a whole
- Functional Objective
- Contribute to the success of corporate
objectives
- These can be broken down into different functional areas
- HR
- Marketing
- Public relations
- HR
- These can be broken down into different functional areas
- Contribute to the success of corporate
objectives
- Corporate obective
- Increase
Profits
- Increase
Profits
- Functional
objective
- reduce costs by 10%
(all departments)
- Increase sales by 20%
(Marketing, Sales Research and
development)
- Increase sales by 20%
(Marketing, Sales Research and
development)
- reduce costs by 10%
(all departments)
- These objectives are used to form
Stratagies
- the strategy is the plan of action to meet Functional and Corporate objectives
- Corporate strategy
- Developed to achieve the corporate
objectives
- Developed to achieve the corporate
objectives
- Functional strategy
- Developed to achieve the functional
objectives
- These strategies need to be SMART
- S - specific
- M - mesurable
- A - achievable
- R - realistic
- T - timebound
- T - timebound
- R - realistic
- A - achievable
- M - mesurable
- S - specific
- These strategies need to be SMART
- Developed to achieve the functional
objectives
- the strategy is the plan of action to meet Functional and Corporate objectives
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