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Convergence´s fundamental question
Descripción
Mapa Mental sobre Convergence´s fundamental question, creado por lorena fadul el 04/02/2017.
Mapa Mental por
lorena fadul
, actualizado hace más de 1 año
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Creado por
lorena fadul
hace más de 7 años
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Resumen del Recurso
Convergence´s fundamental question
What is convergence ?
tactical convergence
partnerships between medias
Structural convergence
re-organize with new positions related to news gathering
Information-gathering convergence
when it require reporters multi-skilled
Storytelling convergence
innovative ways to tell the story
Gordon´s categorices
Competing models
The business ideal
used to increase productivity , a way to market other members of the group cheaply.
"co-opertition", this concept refers to the new form of business where the organizations that were competitors enter to work together
the journalistic ideal
this idea is focused on the new multiple-platforms that exists to present the information
As a consequence journalists need to be flexible mindset and have the ability to adapt to the change
Definitions
A place to protect their place in the market
A chance to deliver news and information in a new and different way
To expand the franchise
Paul Horrocks: Is about survival
Michael Aeria: an opportunity for his company to re-purpose its content for multiple products to reach audiences
Kerry Northrup : is a growth strategy instead of a saving strategy.
Driving converge: the changing attitudes and lifestyles of new consumers
A dichotomy
For journalists convergence offers a chance to do better their job by giving reporters the tools to tell stories in the most appropriate medium
Editorial managers perceived that converged means more news for the same little money
What is driving convergence?
barriers to convergence
Professor James Gentry proposed
easy convergence
same owner
flexible culture
difficult convergence
different owners
different cultures
evolution of convergence around the world
media companies started to be multi-media organizations
73% of the members of the world association news papers have reported some form of convergence on their companies.
key factors related to convergence
there are some facts necessary for having a good multi-media environment in the companies that are having convergence.
the journalist attitude
the editorial manager needs to be a leader in the change
cultural factors on the people working there
having many people with different skills on the same place can be difficult
journalists need training for the use of the new technology tools
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