How and why does the representation of the group or place you have studied reflect and reinforce dominant values and ideologies?
Descripción
A-Level Media Studies Mapa Mental sobre How and why does the representation of the group or place you have studied reflect and reinforce dominant values and ideologies?, creado por Jodee Phillips el 30/04/2014.
How and why does the representation of the
group or place you have studied reflect and
reinforce dominant values and ideologies?
Women
Hegemonic views
of women are
being reinforced
Texts
Tomb Raider
Cathy Come Home
Brassed Off
Crash
Women On The Verge
Of A Nervous
Breakdown
About A Boy
My Name is Joe
Bamboozled
Stereotypes
Film institutions reinforce hegemonic
ideology because it is widely accepted by
a mass audience
They want their product to
appeal to a wide audience
Could be argued that by challenging hegemony and showing
audiences something that is not widely socially accepted (i.e. a man
being undermined by a woman), audiences will simply reject the text
and it's ideology
Hegemony is accepted because it has always been reinforced by media
institutions across all 3 media platforms - meaning the majority of people are
(and have) accepted its ideology and it has become part of their own values
Hegemonic views of women
Mothers
Brassed Off
The stereotype of women being confined
to their domestic roles as mothers is being
reinforced in Brassed Off
When Phil's girlfriend leaves, she is the one
who is left with the parental responsibility
When Phil's girlfriend leaves she takes
the kids with her - she has more parental
responsibility than Phil
Hegemony is also being reinforced when at the end of
the film, she comes back to Phil - this suggests that a
woman needs the help of a man in order to feel secure
The stereotype women being better mothers is also reinforced
through men
In Brassed Off, when Phil is left alone with the
kids he does not know how to handle/look after
them
Men do not know how to do a woman's job
About a Boy
Women are presented as clingy
and reliant on men
The women at the start of the film are constantly calling Will
(the man) wondering when they are going to see him again
This is reinforcing negative views of
women - that they need the safety and
security of having a man in their life
Hegemony is also reinforced through the male character
He chooses to ignore the women who are calling
him - they need him but he doesn't need them
Male dominance
Stereotype of women being mothers
A woman who is divorced - left with the kids
- looking for another man to support her