GLOBAL MARKETING

GLOBAL MARKETING

Global Marketing Management
Benefits of Global Marketing
1. gain access to the toughest customers
2. winning business that the competition cannot
3. more financial stability
Company Objetives and Resources
1. define the main objetives
  1. make the level of commitment required for sucessful international operations
    1. expand their operations
International Commitment
The planning Process
1. Phase 1
  1. preliminary analysis and screening
2. Phase 2
  1. defining target markets and adopting the marketing mix
3. Phase 3
  1. developing the marketing plan
4. Phase 4
  1. implementation and control
Alternative Market- Entre Strategies
1. Exporting
  1. Direct Exporting
  2. Indirect Exporting
  3. Internet
2. Contractual Agreements
  1. Licensing
  2. Franchising
3. Strategic International Alliances
  1. International Joint Ventures
  2. Consortia
4. Direct Foreign Investment
  1. brownfield
  2. greenfield
Organizing For Global Competition

Resumen del Recurso

	Creado por Diana Carolina Pava hace más de 7 años