Current trends that marketers should consider when assessing new marketing opportunities include:
waste management.
the importance of the household pet.
information technology use in households.
all of the given answers.
Demographics are used to describe:
subcultures' lifestyles.
consumers' values.
important aspects of the marketing mix.
a population in terms of its size, structure and distribution.
Direct appeals can generally be used to reach:
perceptual motives.
artificial motives.
internal motives.
none of the given answers.
Doubt about the wisdom of a purchase shortly after the purchase is referred to as:
predecision doubt.
post-purchase dissonance.
post-evaluation doubt.
post-cognitive doubt.
Each individual may evaluate the same belief differently because all of us have:
unique motivations and personalities.
different past experiences.
different reference groups.
All of the given answers are correct.
Emotional advertisements may enhance attitude formation or attitude change by increasing:
ad memorability.
product liking.
the ad's ability to attract and maintain attention.
Environment-oriented values prescribe a society's relationships with its:
economic environment.
technical environment.
physical environment.
Establishing a distinct personality for a physical retail outlet is particularly challenging when:
it has a clear competitive advantage.
situational influences are easy to understand.
the products sold are identical to those sold by other outlets.
task definition is unclear.
Ethnicity forms the basis of a population segment:
only when members of an ethnic group can be identified.
to the extent that their behaviour can be projected to the larger culture of which they are a part.
whenever there are consumers of different ethnicities that buy the same product.
only when members of that group identify with it and base some of their behaviours on its norms.
Evaluative criteria are:
the alternatives available to solve a problem.
limited to the evoked set.
limited to the inept set.
the various features a consumer looks for in a product for solving a particular problem.
Evolving roles:
present marketers with potential challenges and/or opportunities.
occur as the behaviours expected of a role change.
are related to social trends.
Exposure occurs when:
a stimulus comes within range of our sensory receptor nerves.
the individual assigns some meaning to the stimulus.
the individual can recall the stimulus.
the individual becomes aware of the stimulus.
Extended decisions generally reflect:
very high product involvement.
very low product involvement.
very high purchase involvement.
very low purchase involvement.
Extroversion, instability, agreeableness, openness to experience and conscientiousness are all part of:
multi-trait theory.
the five factor model of personality.
social learning theory.
brand personality.
Fear appeals and humour appeals in advertising have what in common?
They may be effective in increasing company sales.
They typically have a certain optimal level at which their use in ads is most effective.
Their effectiveness can be limited because tolerance levels for fear and humour differ across consumers.
For a social class to be bounded it is necessary that:
a rule is devised for each class that will include or exclude any particular individual.
the classes are arrayed in terms of some criteria.
an individual belongs to only one class.
every individual in the system fits into some class.
For a target market using a brand first, outlet second decision sequence, a manufacturer should:
use brand availability advertising.
develop brand image management.
use more exclusive distribution.
For fear appeals to be effective:
the level of fear must be very low.
the level of fear must be extremely high.
a highly credible source should be used.
fear appeals are almost never effective.
For the cereal purchase process in a nuclear family:
children are often influencers.
parents are often the purchasers.
marketing communications can be targeted at parents and/or children.
Generation Y members:
are expected to increase at twice the rate of the rest of the population over the next decade
are highly likely to live in self-owned property.
have been protected by their parents so that they were not too exposed to global changes.
None of the given answers are correct.
