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Chapter 14 MKTNG

Pregunta 1 de 23

1

Which of the following is true of channel conflict?

Selecciona una de las siguientes respuestas posibles:

  • It always has a negative effect on the members of a channel.

  • It is often caused by an unwillingness of traditional channel members to keep up with the changing times.

  • It mixes elements of cooperation and competition between two partners who work together on the same initiative.

  • It does not occur when multiple distribution channels are used.

Explicación

Pregunta 2 de 23

1

The major characteristic that is used to differentiate intermediaries from one another is whether they:

Selecciona una de las siguientes respuestas posibles:

  • create specialization of labor.

  • create economies of scale.

  • raise profit margins for independent middlemen.

  • take title to the products they sell.

Explicación

Pregunta 3 de 23

1

Mezjo Inc. is a video store that sells DVDs and also sells popcorn, candy, soft drinks, and entertainment publications. It stores all of these products in separate warehouses and uses different modes of transportation to deliver them. Which of the following functions is described in this scenario?

Selecciona una de las siguientes respuestas posibles:

  • Transactional functions

  • Research functions

  • Logistical functions

  • Financing functions

Explicación

Pregunta 4 de 23

1

Which of the following is true of nontraditional channels?

Selecciona una de las siguientes respuestas posibles:

  • They detract from the profitability of the primary and secondary channels controlled by a business.

  • They are used to sell stolen or counterfeited products.

  • They enable a consumer to return a product when it reaches the end of its useful life.

  • They help differentiate a firm's product from the competition.

Explicación

Pregunta 5 de 23

1

Which of the following is true of the facilitating function performed by intermediaries?

Selecciona una de las siguientes respuestas posibles:

  • It involves explaining a product's features, advantages, and benefits.

  • It includes transportation and storage of assets.

  • It includes research and financing.

  • It involves communicating with prospective buyers to make them aware of existing products.

Explicación

Pregunta 6 de 23

1

Which of the following is a difference between a retailer channel and a wholesaler channel?

Selecciona una de las siguientes respuestas posibles:

  • A retailer channel is most common when the retailer is large and can buy in large quantities, while a wholesaler channel is commonly used for low-cost items that are frequently purchased.

  • A retailer channel must be organized and managed as a group, while a wholesaler channel must be managed individually.

  • A retailer channel helps differentiate a firm's final product from the competition, while a wholesaler channel does not.

  • A retailer channel enables a retailer to use another manufacturer's already-established product, while a wholesaler channel does not.

Explicación

Pregunta 7 de 23

1

Which of the following is a difference between vertical conflict and horizontal conflict?

Selecciona una de las siguientes respuestas posibles:

  • Vertical conflict occurs between different levels in a marketing channel, while horizontal conflict occurs among channel members on the same level.

  • Vertical conflict is found when manufacturers practice multiple distribution strategies, while horizontal conflict is found when manufacturers practice a single distribution strategy.

  • Vertical conflict occurs when a wholesaler chooses to bypass a producer, while horizontal conflict occurs when a producer chooses to bypass a wholesaler.

  • Vertical conflict is primarily characterized by lying and breaking contractual agreements, while horizontal conflict is primarily characterized by hiding and withholding information.

Explicación

Pregunta 8 de 23

1

A _____ is a business structure of interdependent organizations that reaches from the point of production to the consumer and facilitates the downstream physical movement of goods through the supply chain.

Selecciona una de las siguientes respuestas posibles:

  • market grouping

  • common trade alliance

  • retailer monopoly

  • marketing channel

Explicación

Pregunta 9 de 23

1

_____ negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller in the course of moving a product from themanufacturer into the hands of the final consumer.

Selecciona una de las siguientes respuestas posibles:

  • Channel members

  • Laggards

  • Millennials

  • Early adopters

Explicación

Pregunta 10 de 23

1

Retailers play a role in making distribution simpler by reducing the number of transactions required by consumers to make a purchase and by making an assortment of goods available in one location. This is called _____.

Selecciona una de las siguientes respuestas posibles:

  • forward integration

  • contact efficiency

  • sorting

  • reciprocity

Explicación

Pregunta 11 de 23

1

Phoenix Automated Retail Services specializes in DVD rentals via automated retail kiosks. If consumers want a particular DVD, they can rent it from Phoenix instead of searching for it in various production studios. Phoenix therefore provides _____ for both consumers and the production studios.

Selecciona una de las siguientes respuestas posibles:

  • contact efficiency

  • reciprocity

  • synergy

  • forward integration

Explicación

Pregunta 12 de 23

1

Indigo Blue Inc. is a distributor of equipment, component parts, and supplies in the United States. It has an ownership title to all its products. These products are stocked in both national and regional warehouses to guarantee product availability and quick service to the many manufacturers who are its customers. Based on this information, Indigo Blue Inc. is an example of a(n) _____.

Selecciona una de las siguientes respuestas posibles:

  • agent

  • merchant wholesaler

  • retailer

  • government buyer

Explicación

Pregunta 13 de 23

1

Roubov Inc. is a chain of American department stores that sells clothing, furniture, home appliances, and toys .It buys its goods in large quantities directly from a manufacturer. Based on this information, Roubov Inc. most likely makes use of a(n) _____.

Selecciona una de las siguientes respuestas posibles:

  • retailer channel

  • wholesaler channel

  • agent channel

  • direct channel

Explicación

Pregunta 14 de 23

1

A _____ channel enables a consumer to return a product when it reaches the end of its useful life.

Selecciona una de las siguientes respuestas posibles:

  • gray marketing

  • reverse

  • nontraditional

  • traditional

Explicación

Pregunta 15 de 23

1

Red Chilly Productions, a production studio based in the United States, decides to make a major change in its distribution strategy. It withdraws contracts from its retail partners and begins to operate its own rental store. This results in its retail partners filing several lawsuits against the company. This scenario is an example of _____.

Selecciona una de las siguientes respuestas posibles:

  • bilateral monopoly

  • dual distribution

  • horizontal conflict

  • retailer monopoly

Explicación

Pregunta 16 de 23

1

_____ occurs when a firm refuses to meet specific obligations or fails to change when new situations arise.

Selecciona una de las siguientes respuestas posibles:

  • Intensive distribution

  • Passive opportunism

  • Co-opetition

  • Cooperation

Explicación

Pregunta 17 de 23

1

Which of the following is true of channel conflict?

Selecciona una de las siguientes respuestas posibles:

  • It always has a negative effect on the members of a channel.

  • It is often caused by an unwillingness of traditional channel members to keep up with the changing times.

  • It mixes elements of cooperation and competition between two partners who work together on the same initiative.

  • It does not occur when multiple distribution channels are used.

Explicación

Pregunta 18 de 23

1

The major characteristic that is used to differentiate intermediaries from one another is whether they:

Selecciona una de las siguientes respuestas posibles:

  • create specialization of labor.

  • create economies of scale.

  • raise profit margins for independent middlemen.

  • take title to the products they sell.

Explicación

Pregunta 19 de 23

1

Mezjo Inc. is a video store that sells DVDs and also sells popcorn, candy, soft drinks, and entertainment publications. It stores all of these products in separate warehouses and uses different modes of transportation to deliver them. Which of the following functions is described in this scenario?

Selecciona una de las siguientes respuestas posibles:

  • Transactional functions

  • Research functions

  • Logistical functions

  • Financing functions

Explicación

Pregunta 20 de 23

1

Which of the following is true of nontraditional channels?

Selecciona una de las siguientes respuestas posibles:

  • They detract from the profitability of the primary and secondary channels controlled by a business.

  • They are used to sell stolen or counterfeited products.

  • They enable a consumer to return a product when it reaches the end of its useful life.

  • They help differentiate a firm's product from the competition.

Explicación

Pregunta 21 de 23

1

Which of the following is true of the facilitating function performed by intermediaries?

Selecciona una de las siguientes respuestas posibles:

  • It involves explaining a product's features, advantages, and benefits.

  • It includes transportation and storage of assets.

  • It includes research and financing.

  • It involves communicating with prospective buyers to make them aware of existing products.

Explicación

Pregunta 22 de 23

1

Which of the following is a difference between a retailer channel and a wholesaler channel?

Selecciona una de las siguientes respuestas posibles:

  • A retailer channel is most common when the retailer is large and can buy in large quantities, while a wholesaler channel is commonly used for low-cost items that are frequently purchased.

  • A retailer channel must be organized and managed as a group, while a wholesaler channel must be managed individually.

  • A retailer channel helps differentiate a firm's final product from the competition, while a wholesaler channel does not.

  • A retailer channel enables a retailer to use another manufacturer's already-established product, while a wholesaler channel does not.

Explicación

Pregunta 23 de 23

1

Which of the following is a difference between vertical conflict and horizontal conflict?

Selecciona una de las siguientes respuestas posibles:

  • Vertical conflict occurs between different levels in a marketing channel, while horizontal conflict occurs among channel members on the same level.

  • Vertical conflict is found when manufacturers practice multiple distribution strategies, while horizontal conflict is found when manufacturers practice a single distribution strategy.

  • Vertical conflict occurs when a wholesaler chooses to bypass a producer, while horizontal conflict occurs when a producer chooses to bypass a wholesaler.

  • Vertical conflict is primarily characterized by lying and breaking contractual agreements, while horizontal conflict is primarily characterized by hiding and withholding information.

Explicación

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