MRKTNG Chapter 15

Pregunta 1 de 21

1

A freelancing store can become successful if:

Selecciona una de las siguientes respuestas posibles:

becoming a destination store
reducing the number of salespeople
moving to an isolated location.
attracting customers from nearby competitors.

Explicación

Pregunta 2 de 21

1

Delta Company recruits and trains college students to sell educational reference books, software, and children's books door-to-door. This form of retailing is called:

Selecciona una de las siguientes respuestas posibles:

direct retailing.
online retailing.
off-price retailing.
in-store retailing.

Explicación

Pregunta 3 de 21

1

Which of the following is a difference between online retailing and the click-and-collect process?

Selecciona una de las siguientes respuestas posibles:

Online retailing resells pre-owned items bought back from customers, while the click-and-collect process sells only new items.
Online retailing does not allow customers to provide themselves with products without the intervention of a service employee, while the click-and-collect process allows customers to provide themselves with products.
Online retailing ensures greater speed of delivery, while the click-and-collect process takes longer to deliver a product.
Online retailing enables customers to have items directly delivered to their doors; whereas in the click-and-collect process, customers travel to a physical store location to take delivery of the merchandise.

Explicación

Pregunta 4 de 21

1

Which of the following is true of specialty stores?

Selecciona una de las siguientes respuestas posibles:

They offer consumers very limited service and carry a vast assortment of well-known, nationally branded goods such as toys, housewares, and clothing.
They price products lower than specialty discount stores.
They carry a wide range of products and specialty goods, including apparel, cosmetics, housewares, electronics, and sometimes furniture.
They carry a deeper but narrower assortment of merchandise within a single category of interest.

Explicación

Pregunta 5 de 21

1

Which of the following is true of click-and-collect?

Selecciona una de las siguientes respuestas posibles:

It requires representatives to sell products door-to-door, in offices, or at in-home sales parties.
It employs outbound and inbound telephone contacts to sell directly to customers.
It enables consumers to make their purchases online and pick up their orders from physical stores.
It allows customers to shop over the Internet and have items delivered directly to their door.

Explicación

Pregunta 6 de 21

1

Which of the following is a difference between off-price retailers and specialty shops?

Selecciona una de las siguientes respuestas posibles:

Off-price retailers replenish inventory items that are sold, while specialty shops never replenish inventory items that are sold.
Off-price retailers employ a hybrid retail operating model, while specialty shops employ a mass merchandising retail operating model.
Off-price retailers focus on lean inventory management, while specialty shops are supported by an agile approach to inventory.
Off-price retailers adopt a high-service approach, while specialty shops de-emphasize customer service and product selection.

Explicación

Pregunta 7 de 21

1

Which of the following is true of a franchise?

Selecciona una de las siguientes respuestas posibles:

It is an agreement where two parties agree to share the ownership of a business.
It is owned by a person or a group with singular stores being operated within a local community.
It sells products under the brand name of a larger supporting organizational structure.
It is a group of brand names owned and operated by a single organization.

Explicación

Pregunta 8 de 21

1

Which of the following is true of retail channel omnification?

Selecciona una de las siguientes respuestas posibles:

It allows retailers to offer competitive prices across various outlets.
It increases redundancies in inventory and transportation.
It determines which product to stock and at what price.
It focuses on understanding how a brand's target consumers behave in different channels.

Explicación

Pregunta 9 de 21

1

Strategic retailing goals typically focus on:

Selecciona una de las siguientes respuestas posibles:

increasing total sales.
increasing costs of goods sold.
decreasing returns on equity.
decreasing store traffic.

Explicación

Pregunta 10 de 21

1

Which of the following is a difference between direct retailing and direct marketing?

Selecciona una de las siguientes respuestas posibles:

Direct retailing shoppers are less bound by traditional shopping situations, while direct marketing shoppers are bound by traditional shopping situations.
Direct retailing employs inbound telephone contacts to sell directly to consumers, while direct marketing employs outbound telephone contacts to sell to consumers.
Direct retailing allows customers to shop over the Internet, while direct marketing does not allow customers to shop over the Internet.
Direct retailing representatives sell products door-to-door, while direct marketing allows consumers to shop from home.

Explicación

Pregunta 11 de 21

1

Choosing the right distribution channel for a service:

Selecciona una de las siguientes respuestas posibles:

decreases the time that the service is available.
maximizes the time customers wait in a line.
increases the costs of providing the service.
adds to customer convenience.

Explicación

Pregunta 12 de 21

1

A(n) _____ refers to the originator of a trade name, product, methods of operation, and the like that grants operating rights to another party to sell its product.

Selecciona una de las siguientes respuestas posibles:

retailer
franchisor
consumer
investor

Explicación

Pregunta 13 de 21

1

Alpha Beta Inc. is a self-service shop that offers a wide variety of foods and household products, organized into aisles. Alpha Beta is a _____.

Selecciona una de las siguientes respuestas posibles:

supermarket
drugstore
warehouse club
factory outlet

Explicación

Pregunta 14 de 21

1

Tipplers Delight is a liquor store that sells a wide assortment of alcoholic beverages. Tipplers Delight is an example of a _____.

Selecciona una de las siguientes respuestas posibles:

supermarket
specialty store
supercenter
drugstore

Explicación

Pregunta 15 de 21

1

_____ compete on the basis of low prices, high turnover, and high volume.

Selecciona una de las siguientes respuestas posibles:

Discount stores
Convenience stores
Drugstores
Supermarkets

Explicación

Pregunta 16 de 21

1

_______ are inventories displayed for sale to customers.

Selecciona una de las siguientes respuestas posibles:

Back stock
Floor stock
Intangible assets
Tangible assets

Explicación

Pregunta 17 de 21

1

The technique used to sift through data collected by point-of-purchase scanning equipment is called _____.

Selecciona una de las siguientes respuestas posibles:

big data analysis
shopper marketing
market-basket analysis
shopper analytics

Explicación

Pregunta 18 de 21

1

_____ means persuading customers to buy a higher-priced item than they originally intend to purchase.

Selecciona una de las siguientes respuestas posibles:

Suggestion selling
Trading up
Brand cannibalization
Microtargeting

Explicación

Pregunta 19 de 21

1

Zeta is an American multinational retail corporation. To move ahead of its competitors and increase revenue, Zeta began to employ a system to determine which products to stock and at what prices, and how to advertise to draw target customers. The process employed by Zeta is called _____.

Selecciona una de las siguientes respuestas posibles:

brand cannibalization
big data analytics
retail channel omnification
click-and-connect

Explicación

Pregunta 20 de 21

1

is an emerging trend that employs market data to best serve customers as they prepare to make a purchase.

Selecciona una de las siguientes respuestas posibles:

Retail channel omnification
Click-and-collect
Shopper marketing
Mass customization

Explicación

Pregunta 21 de 21

1

Asif wanted to buy a football immediately. He placed an order on Duke.com, an online portal for sports goods, and dropped in at its nearest physical store to collect it. This scenario is an example of _____.

Selecciona una de las siguientes respuestas posibles:

microtargeting
click-and-collect
shopper marketing
retail channel omnification

	Creado por Savvy Individuals hace más de 6 años

marketing chapter 15

MRKTNG Chapter 15

Pregunta 1 de 21

A freelancing store can become successful if:

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 2 de 21

Delta Company recruits and trains college students to sell educational reference books, software, and children's books door-to-door. This form of retailing is called:

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 3 de 21

Which of the following is a difference between online retailing and the click-and-collect process?

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 4 de 21

Which of the following is true of specialty stores?

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 5 de 21

Which of the following is true of click-and-collect?

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 6 de 21

Which of the following is a difference between off-price retailers and specialty shops?

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 7 de 21

Which of the following is true of a franchise?

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 8 de 21

Which of the following is true of retail channel omnification?

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 9 de 21

Strategic retailing goals typically focus on:

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 10 de 21

Which of the following is a difference between direct retailing and direct marketing?

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 11 de 21

Choosing the right distribution channel for a service:

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 12 de 21

A(n) _____ refers to the originator of a trade name, product, methods of operation, and the like that grants operating rights to another party to sell its product.

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 13 de 21

Alpha Beta Inc. is a self-service shop that offers a wide variety of foods and household products, organized into aisles. Alpha Beta is a _____.

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 14 de 21

Tipplers Delight is a liquor store that sells a wide assortment of alcoholic beverages. Tipplers Delight is an example of a _____.

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 15 de 21

_____ compete on the basis of low prices, high turnover, and high volume.

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 16 de 21

_______ are inventories displayed for sale to customers.

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 17 de 21

The technique used to sift through data collected by point-of-purchase scanning equipment is called _____.

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 18 de 21

_____ means persuading customers to buy a higher-priced item than they originally intend to purchase.

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 19 de 21

Zeta is an American multinational retail corporation. To move ahead of its competitors and increase revenue, Zeta began to employ a system to determine which products to stock and at what prices, and how to advertise to draw target customers. The process employed by Zeta is called _____.

Selecciona una de las siguientes respuestas posibles:

Explicación

Pregunta 20 de 21

is an emerging trend that employs market data to best serve customers as they prepare to make a purchase.